The Motion Source Video Production Blog

"Either write something worth reading or do something worth writing.”

- Benjamin Franklin

April 29, 2016

April Showers Bring…

By Michelle Maslanka • Producer

If you said May flowers, you would be correct! But if you said more opportunities to capture outdoor footage, you would also be correct. While we love the four seasons of Chicago weather, and each provide their own beautiful backdrop for video, springtime begins the long-awaited shift into warmer weather and greenery in bloom. And with spring in full swing, and May around the corner, we wanted to put together a few tips for successful outdoor productions. I met with Craig Bass, Creative Director, for his insight on the topic.

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April 01, 2016

A Client’s Guide to a Successful Video Project (From the Perspective of the Production Company)

By Michelle Maslanka • Producer

Our clients come in all shapes and sizes, and we thrive on that kind of diversity. Each project we take on presents a new opportunity to create something special. And, whether big or small, our end goal is always to successfully complete each project; however, to do that, we need our clients’ help. That’s why we have put together a few tips that will help guide clients down the path of success!

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March 18, 2016

Meet Motion Source, featuring Hunter Kallenbach!

By Libby Smith • Project Manager

Welcome back to our Employee Feature series, where we give you a “behind-the-scenes” look at the individuals who make up our team. This week’s Meet Motion Source features Hunter Kallenbach, our Senior Editor.

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March 02, 2016

Client Profile + Behind the Scenes: Les Turner ALS Foundation

By Michelle Maslanka • Producer

When the Les Turner ALS Foundation reached out to us in November 2015 to create the video for their annual “Hope Through Caring Gala” event, we were honored, and immediately pursued the opportunity. It was just a few months earlier in July that we completed our first video with the Foundation, the ALS Walk for Life video, used to harness awareness, support, and participation for their annual Walk for Life event that occurred in September. To be able to join the forces of our two teams once again was an exciting moment.

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February 09, 2016

And The Oscar Goes To......

By Sara Costello • Assistant Project Manager

This week, we're spending a little time learning about the history of the most famous red carpet event of them all, the Academy Awards!

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December 16, 2015

Motion Source Movie Picks: Christmas Edition

By Michelle Maslanka • Producer

With winter weather upon us, and the holidays around the corner, cozying up by the fire with some hot chocolate and a feel-good movie is one of our favorite things to do. We have put together our recommendations of Christmas classics, in genres ranging from musical to comedy to action, to keep you entertained all season long!

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December 07, 2015

Camp Motion Source

By Sara Costello • Marketing Assistant

Get the scoop on what Motion Source has been up to outside of the office lately-and in this case, in the great outdoors!

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October 30, 2015

2016 Marketing Video Trends

By Chris Pagoria • Account Executive

Let's take a look at 2016 Marketing Trends; specifically with video. Yes that's right I said 2016. As 2015 comes nearer to a close it's time to start planing ahead and looking for your next big marketing move for your 2016 budget. 

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October 20, 2015

Speciality Equipment: Taking Your Video from Good to Great

By Chris Pagoria • Account Executive

So you get your video project estimate and it includes everything you need for your project: a few HD cameras, professional audio equipment such as LAV mics or boom mics, camera stabilization gear like tripods and then their is the line for:

• Additional Speciality Camera Equipment.  

So what exactly is Additional Speciality Camera Equipment?

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September 30, 2015

It's Time for Your Holiday Video!

By Sara Costello • Marketing Assistant

By, Sara Costello • Marketing Assistant

‘Tis the season, friends! We know-it’s barely October and we’re all still upset that there’s Halloween candy and Thanksgiving decorations out. How could we possibly be telling you it’s time to start thinking about the winter holidays?! Feel free to keep your pumpkins and your spiderwebs out, but when it comes to your video production needs, you should definitely start thinking about your company’s winter holiday video for this year...

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September 10, 2015

Picking the Right Voice Over Artist for Your Video!

By Sara Costello • Marketing Assistant

We all can understand how important it is to have a voice behind your company’s video that represents you accurately. For example, you wouldn’t want your beautiful, idyllic new video of your senior living center to be narrated by Gilbert Gottfried. Having a voice in your video that works effortlessly with your concept, stands out and blends in when necessary, and presents you truthfully is an absolute must. When choosing talent to use in your voice over video, it’s important to...

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August 13, 2015

Making A Video When You Know Nothing About Video

By Sara Costello • Marketing Assistant

Making a video for your business with Motion Source is a lot easier than you might think! Sure,  gone are the days of throwing a camera on a tripod and filming a commercial, or using the webcam on your Mac to start advertising on the web-but just because you may be new to the world of video marketing, it doesn’t mean you can’t keep up. It’s just time to turn to the professionals...

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July 31, 2015

Meet Craig Bass, Creative Director at Motion Source

By Sara Costello • Assistant Project Manager

Over the next few weeks we will be adding to our blog a series of bio stories to let our readers get to know our staff a little more in depth. This first article was written by Assistant Project Manager here at Motion Source, Sara Costello, about Motion Source's Creative Director Craig Bass. As the newest member on our team Sara will be interviewing each team member of Motion Source and will share her stories on our blog. Here is the first story...

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July 24, 2015

Client Profile: The Andrew Weishar Foundation

By Sara Costello • Marketing Assistant

This past June, Motion Source was approached by the Andrew Weishar Foundation to make a video for their upcoming fundraiser, WeishFest. The foundation was created in honor of Andrew Weishar, an incredible student, athlete, and young man, who lost his battle to cancer in 2012 at the age of 21. True to his reputation for being, “one of the nicest kids” anyone has ever known, before he passed...

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July 07, 2015

30 Ways to Use One Video: #3 BLOGGING

By Chris Pagoria • Project Manager

Our team here at Motion Source wrote an e-Book titled 30 Ways to Use One Video. The idea is to try and find ways to get the most “mileage” out of your video and the maximum return on your marketing investment.  Our e-Book includes what we believe to be the top 30 ideas that are relevant to our clients but we’re always finding new ways to use the same video; and then we pass this information along to our clients. This blog post will detail just one of the entries to the list. Entry #3: BLOGGING...

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May 15, 2015

Interview-based, Voiceover, Text, Visuals Only: How to choose?

By Chris Pagoria • Project Manager

We often get phone calls from people seeking to make a video for their organization but they don't know exactly what they want. They know they need a video, they know how they are going to use the video to promote their organization and sometimes they even have a full plan on the messaging of the video. One question that we always ask is....

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