By Michelle Maslanka • Producer
Throughout our #WeekOfWinners, we have revealed our four Muse Creative Award-winning videos. Now, to round out the week, we want to give you some background information on this year’s competition, introduce you to the key players behind these projects, and share with you their insight and reactions to receiving this recognition.
The Muse Creative Awards is an international annual competition for creative professionals who inspire through concept, writing or design, whether through traditional or electronic media. “We wish to recognize the singular achievements of small and medium-sized firms, and the creative professionals who represent the heart and soul of the global marketing communications industry,” said Kenjo Ong, co-managing director for the Muse Creative Awards.
There were over 1,500 submissions from 35 countries worldwide: Argentina, Australia, Belgium, Brazil, Canada, China, Denmark, Ecuador, France, Germany, Guatemala, Hong Kong, Hungary, India, Iran, Ireland, Italy, Japan, Malaysia, Mexico, Netherland, New Zealand, Panama, Poland, Portugal, Russia, Singapore, Slovakia, Spain, Sweden, Switzerland, Turkey, Ukraine, the United Kingdom, and the United States.
“Winning a Muse Creative Award is a significant career accomplishment for the recipients,” Ong said. “With vetted panelists, tough criteria, blind judging processes, and strict bylaws limiting winners, only the best entries received recognition. The creative work this year was truly outstanding and inspiring.”
We are incredibly proud and honored that these four videos now live on as award-wining works.
ALS: Walk for Life
Every project we do has its share of challenges, and the “Walk for Life” video was no exception. When I found out that the man we would be working with could no longer walk, or even speak, I was worried about how we were going to get the shots we needed. I learned a valuable lesson not to underestimate the power of the human spirit. The will and strength of the people and families affected by ALS never ceases to amaze me. On the production end, this was a very collaborative effort. Everyone involved did their very best to contribute to the process and help create a video that we are not only proud of, but one that has hopefully helped raise awareness about the disease.
Walgreens: Photo Displays
The two weeks of devoted production for the Walgreens Photo series was one of my favorite shoots. We streamlined the production to be as efficient as possible while still capturing commercial-grade content. This quality content was bolstered by a fantastic design team at Walgreens as well as a dedicated production designer. The post-production workflow was streamlined as well to allow for quality cuts to be assembled with correlating graphics custom made per video by the Walgreens design team. I learned a lot from working on this series and I still hold it near and dear to my heart as one of my favorite post projects to have worked on. I was granted creative control to not only decide a rhythm and flow for the edits, but also choose the music which lent itself towards an easy-going, breezy vibe. The Walgreens “Photo Display” video that we chose for the Muse Awards entry is my favorite of the twenty-six video series.
ALS: Hope Through Caring
We're always excited when we can take a documentary approach to a project, and being able to capture stories of people with and affected by ALS was extremely rewarding. It takes a lot for a family to open up about what they've gone through, but I believe that's a testament to how important awareness of the disease is to them and the Les Turner ALS Foundation. We helped the foundation produce a video for their annual gala to raise funds for PALS (Persons with ALS) and their families. Seeing first hand the need for medical equipment and emotional support brought a gravity to our work that we hope we can apply to future work.
Fibre Box Association: 75th Anniversary
Fibre Box was a very exciting project because the client was extremely open to a bold and creative approach to what could have been a very standard and stuffy anniversary video. It was also a project, for us, that had no precedent. Generally, when crafting the creative concept for a project, we are working off of some form of direct inspiration, whether it be existing videos, photography, etc. However, the concept was entirely a product of our own uninhibited imaginations, which made seeing it come to life, and now being recognized, all the more fulfilling.
Congratulations once more to these clients and to the entire Motion Source team, and our gratitude to the Muse Creative Awards for the honors bestowed on us. We look forward to entering future competitions!