New Year, New Marketing Budget: Think Video

By Michelle Maslanka • Producer

The champagne bottles have been recycled, “Auld Lang Syne” has been played for the last time, and we are back to work and ready to jump into 2017. Are you? While the “New Year, New You” mantra may seem overused, its sincerest meaning rings true. With a new year underway, projects are already being planned, budgets are being set, and if video hasn’t been accounted for, you may want to reconsider.

You probably don’t need us to tell you that video is everywhere you look these days or how powerful video marketing can be. London-based software company, HighQ, put together a user-friendly infographic to highlight video marketing statistics and trends for 2017.

Video has become a necessity; it’s become expected. As consumers, we anticipate to have our attention captured, and video has proven itself a worthy competitor in the attention-catching arena.

Whether you are looking to update your current video(s), or plan to embark on a pioneer video voyage for your company, 2017 is the time to do it.