The Concept

Every year Bukes Salon and Spa holds a very cool event wherein they showcase to their clientele the fashion and hairstyles of the season. Realizing that this event truly highlighted the salon's dedication to their customers, as well as their connection to current trends, Bukes had the wonderful idea of documenting it to play on their website. This being said, they wanted a video that would reaffirm current client's commitment to Bukes, while getting individuals shopping for a new salon psyched about giving Bukes a try. One of the words that Bukes kept throwing out in our planning meetings was "music video-esque". To us, this was a blessing, as some of our favorite creative side projects are music videos. Therefore, we took this and ran with it, producing a video that is worthy of the VMAs.

The Execution

Knowing that we wanted to highlight the journey to glamour that the clients at the event were taking, we decided to focus on a handful (two handfuls really!) of attendees, from hair; to makeup; to the makeshift runway. As this was a short event, and so much was happening simultaneously, this meant employing multiple shooting different things, and always in careful communication. Once all of the footage had been captured, it was really the edit that breathed vital life into this piece. Significant time was spent cutting to create a music video-esque presentation, with great care being put into the implementation of Motion Graphics, and stylistic color grading.

The Reception

The best compliment that we could have gotten from Bukes was the request of a DVD that they could loop on a monitor within their salon constantly. Initially, this was planned as a marketing tool for the website, but the girls loved it so much, and felt that it was such a vital and accurate representation of their work and energy, that they choose to have it playing at all times in their place of business. It's an indescribably great feeling when someone tells you that you successfully captured who they are and what they are all about on camera, and this is something that we reach for every time we hit the record button.