Always There Dental Care • Small Business Video
Always There Dental Care is a different kind of dentist. This is expressed not only through the rock memorabilia scattered throughout their office, but also through the personalities of their unique and engaging staff. Therefore, it was extremely important to the office that they have marketing materials that express this distinctiveness. Additionally, they were well aware of how painfully bad most dental videos are, and that collateral such as this is a direct reflection, in the eyes of the customer, of the quality of service.
We worked with Always There to select a shooting date upon which they would be closed for business. This allowed for all energies to be focused on filming, and for there to be absolutely zero inconvenience to clients. After this, we simply needed to make the staff comfortable enough to tell us their philosophy, and why they felt that their place of business was unique among its competitors. Every one of them rose to the occasion, affording us the ability to capture the essence of the office and its people. And the space itself, well, it was so dang cool that a little expert lighting and camerawork led to cinematic gold.