Chicago Wainscoting • Small Business Video

When we first met with Chicago Wainscoting, they had a gorgeous product, but need some additional marketing materials to help generate interest in that product. They wanted prospects to know that their product was unique when measured against their competitor's, and we knew that this meant going beyond the standard sales pitch for a video of this type. Therefore, instead of a hired spokesperson, we worked with Chicago Wainscoting to draw their message out of the horse's mouth: interviewing both the owner and a handful of the diverse designers involved.

Our work with Chicago Wainscoting is an excellent example of synergism between a studio shoot, and on-location work. For the segments with the owner of CW and the designers, we wanted to really isolate and highlight the elegance of the work. Therefore, we set up an infinite black setting in our studio, erected their wares, and executed a series of beautiful interviews. This was all well and great, but we also felt that it was necessary to show the public interacting with some of this work; therefore, we attended a major design conference that CW had a booth at, and captured the excitement and energy of the event. Fusing these two sides of the coin together, we realized a video that is both elegant and exciting.