Chevrolet "Extra Innings"

The Concept

We developed this spec commercial after seeing such success with our Chevrolet "A Part of the Family" commercial. Having scored national air time, it was clear how well the brand had responded to our previous work for them. Sticking in the same general vein as "A Part of the Family", we dreamed up "Extra Innings"--a beautiful and touching look at the relationship between a father and a son.

The Execution

Extra Inning's was tightly scripted to delve deeply into the emotions of the characters over the course of a very short period of time. This meant that we needed very talented people to drive these emotions across on screen in less than a minute--we are pleased to say that our cast delivered!