FIBRE BOX ASSOCIATION • Corporate Video
The Fibre Box Association came to Motion Source with a need to make a video to celebrate their 75th anniversary. They had videos made in previous years for other anniversaries but wanted to do something different with this video. Their annual meeting was being held in Chicago in 2015 and they originally were founded in Chicago 75 years ago. We pitched to them the idea of a Chicago city skyline out of corrugated materials, and they loved the idea! We found a local artist and let her work her magic! Shooting on location at a local package design lab and a few days of production in our studio lead to the video you can view above. This style of metaphor video, with actual relevant product being the star, is a perfect formula for video success. The Fibre Box Association showed this video at their annual meeting, with amazing response, and will also use this video on their website to promote their organization.