PNC Bank • Corporate Video
PNC Bank, whose Financial Services division is based out of Downers Grove, Illinois, was looking for a video for their Mortgage Department. The premise was to interview real estate agents about the importance of pre-approvals for mortgage loans. The video needed to include good advice for future homebuyers, captivating messaging from professionals, and instill a level of confidence about PNC Mortgage. We shot all of the interviews on location outside of Illinois at a real estate event that PNC hosted.
PNC can use this video in their marketing efforts to attract new loan applicants and also show to existing clients as a source of good advice. They can also send this video out to real estate professionals that they work with for them to use with their clients. The interviews that we captured at the event had so much good content that we are able to make multiple videos out of just one day of shooting. PNC was able to really get the most bang for their buck that day! At Motion Source we believe that good stories are powerful and good messaging is game changing.