Rice Dairy • Corporate Video
The dairy trader Rice Dairy wanted a video that captured the depth of their involvement in the dairy industry. Yes, their tools and approach are exceptionally current, but this is all based upon a solid foundation of grass-roots relationships with the dairy farmers themselves. It was vitally important that we create a video that expressed the importance of this collaboration between technology and agriculture... so, we did just that!
It wasn't enough to simply film the bustling activity of Rice Dairy's high-rise Chicago offices: we needed to capture their involvement at the ground level. This meant that we laced up our boots, rolled up our sleeves, and headed out to dairy country. It was here that we captured the true essence of Rice Dairy's commitment to their customers, and this is a sentiment that is expressed beautifully within the finished product.