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THE STRATEGY
Always There Dental Care wanted to strengthen its high-end professional presence in the Chicago market, while also fully capitalizing on the potential offered by web marketing and social media. The goal was to showcase their clients and practice irrespective to what other dentists were using videos. To address this mission ATDC produced a number of testimonial videos as well as a corporate profile that are used both on their website and across the web. Their videos are fast becoming the talk of the industry as how to video market a professional practice with out-of-the-box creative and forward thinking.

THE VIDEO SOLUTION
Create 1 corporate profile video featuring the doctors and the practice manager with b-roll footage of the office and artwork within.

Create 8 testimonial videos of patients telling their story with a "you are the star" fashion show runway theme.

THE LIVE STAGE

Visit the ATDC website to see how they're using the videos.