Break Even "I'm Not Sure"

The Concept

When Break Even released their debut album, they came to Motion Source to collaborate on a video that would stand out and demand notice. After some initial brainstorming with the band, we hit upon an idea that was dramatically opposed to the upbeat nature of the music. This approach gelled perfectly with the song's lyrical content, as it speaks of a paranoid protagonist combating thoughts of what his significant other might be up to.

The Execution

Like the majority of independent bands, Break Even was scarce on cash. Therefore, we had to draw on resources available to ourselves and the band members to make this video a success. As luck would have it, the violinist/vocalist had a family homestead in rural Illinois. We jumped at the chance to utilize this location for what became one of the most effective sequences in the finished video. Beyond that, we utilized friends and family members of the band as extras, and depended on other accessible locations for the set-ups.   

The Reception

The response from viewers was exceptional, emphatically proving that a micro-budget is no excuse for not turning out a stellar work of art. Even to this day, "I'm Not Sure" stands out as one of our favorite Chicago based music videos that we have had the pleasure of creating.