corporate videos 

Corporations are all too often seen as faceless entities, and not as a combination of human beings sharing in a passionate mission. Video serves as an eminently effective antidote to this misconception, affording your prospects the chance to see, hear, and experience the integral elements of your product or service. When viewers have the opportunity to witness this passion you have for what you do, you begin to inspire the essential combination of KNOW, LIKE, and TRUST. Prospects are given a direct sense of who you are and are much more eager to place trust within an organization that is willing to stand before them, rather than one that depends solely on blocks of text and a sprinkling of photos to express themselves.

Think of your corporate video as a miniature documentary, educating and initiating a relationship with the viewer; entertaining them as they begin to learn why it is that you are best suited to solve their specific needs. 

 

nonprofit videos 

 

There is simply no greater tool for outreach and fundraising than nonprofit video production. In the interest of serving nonprofits nationally, Motion Source offers an array of video production services to tap into the emotional core of an organization’s mission. Remember, people want to know the stories of those that they are helping, and where their donation of funds, time, and advocacy are going.

 

Our Chicago videographers work closely with our clients to showcase the passion that they feel for what they do, and those they serve. We do this by producing nonprofit videos that are not only aesthetically compelling, but that have a strong heart.

 

One of our finest moments was witnessing, firsthand, the positive power of one of our first ever nonprofit videos: a fundraising video for The H Foundation. Through utilizing this video at their yearly gala, the Goombay Bash, the foundation raised over twice what they had the year prior. If anything is a testament to the awesome influence of video over the fates of nonprofits, this is it!

 

business videos 

 

Business is predicated upon one thing above all others: relationships. Why not initiate that relationship from a prospect's first inkling of interest with a video that expresses who you are and what you do? There is simply no better way to simultaneously convey the information that an interested party is seeking, while tapping into the fact that we are a social species that craves faces and stories. And, a business video does just that: attractively and effectively markets your business, while satisfying a viewer's emotional interest in the people behind that business. Whether you are a main street boutique, a cosmopolitan cosmetic service provider, or a suburban contractor, utilizing the power of video will ratchet your business up to the next stage of its marketing evolution.

 

product videos 

They say it is more effective to show, than to tell. Why not do both? Video offers your audience a multi-sensory experience that is simultaneously educational, persuasive, and easy to digest. Better than reading a series of instructions, or referencing a collection of pictures and diagrams video explores, step-by-step, the subject that you are informing about.

Do your customers commonly call asking how to use certain functions of your product? Produce an easily accessible video for them answering these frequently asked questions.

Do you have courses that new personnel are required to attend, or weighty manuals for them to read through? Create a series of videos that can be used to convey this information precisely to each employee. Cut down on confusion, cut down on service calls. Allow education 24 hours a day, 365 days a year. 

There is no better teacher than one that can lead you through each specific step, at any given time. 

 

event videos 

 

How many people attended your last event: 50, 300, 5,000? Did you max out attendance and couldn’t fit anymore in? Were there those that would have come, but couldn’t make it due to geography or time commitments? What if we told you that you could have an unlimited head-count, as well as do away with any temporal constraints? Meet the power of video.

An event video allows unlimited access unfettered by specific dates or times. Now, anyone at any time can come and see what your event was all about. Event videos are a fantastic way to reach a much wider audience, further engage interested prospects, and create a tangible buzz for next year’s event. Forget space and time, video bends the rules. 

 

Music Video Production

These days there isn't anything more important to a band or artist marketing themselves than a music video. 

TV Commercials

When it comes to commercials, you only have a short period of time on the stage. With this in mind, our goal is twofold: 1.) Get you noticed; 2.) Get your message across. The formula is really as simple as that, but the true fun comes in mixing the ingredients. We do this by brainstorming with you to create ideas that are unique enough to stand out while perfectly conveying your desired message and, all through the use of an approach appropriate to your product, service, or campaign. If your message is dramatic, we will provoke thoughtfulness; if it is fun and playful, we’ll inspire some laughs.

Additionally, we work with a network of highly trained actors and actresses that will assist us on this path, as well as skilled musical producers who can create custom jingles or soundscapes if your project calls for them.