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THE STRATEGY

The H Foundation was created as all great ideas are over a cocktail called the Goombay Smash. It started out as a few friends with entrepreneurial spirit that decided we could make a difference in the fight against cancer. So every summer we host our largest fund raising event called the Goombay Bash under the disguise of a Caribbean-style party.

The strategy for the video was to increase the donations during the "who will give" segment at the annual gala. It's simple... the auctioneer tells a story and then asks for guests to raise their paddle to make a donation. The auctioneer asked the foundation to create a video to tell the story in an effort to get more donations but he reiterated the video must be compelling, it must tell a story that really moves people. He also added that it must be professionally produced by a video production company that understands how to accomplish this feat and if done properly there will be a substantial return on investment. The results were astonishing and the consensus was the video was the result. The paddles went up and raised $82,000 which was more than double from the previous year without a video. 

 

 

 

 


Here are some of the comments from people that viewed the video on the H-Foundation social media sites:

"So touching" - "Cried Saturday watching this...very touching" - "Incredible video!" - "Awesome video" - "Love the video" - "I was balling after watching this" 

Here's the email response from the foundation to our studio after first watching the rough cut:

"You guys nailed it; everyone was moved in the room...great job!"

 


THE LIVE STAGE

 

Visit the H Foundation website to see how they're using the video after the gala.

 

 

 To view the videos on the CVP Systems website click the icon below.

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THE STRATEGY
Always There Dental Care wanted to strengthen its high-end professional presence in the Chicago market, while also fully capitalizing on the potential offered by web marketing and social media. The goal was to showcase their clients and practice irrespective to what other dentists were using videos. To address this mission ATDC produced a number of testimonial videos as well as a corporate profile that are used both on their website and across the web. Their videos are fast becoming the talk of the industry as how to video market a professional practice with out-of-the-box creative and forward thinking.

THE VIDEO SOLUTION
Create 1 corporate profile video featuring the doctors and the practice manager with b-roll footage of the office and artwork within.

Create 8 testimonial videos of patients telling their story with a "you are the star" fashion show runway theme.

THE LIVE STAGE

Visit the ATDC website to see how they're using the videos.