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THE STRATEGY

The H Foundation was created as all great ideas are over a cocktail called the Goombay Smash. It started out as a few friends with entrepreneurial spirit that decided we could make a difference in the fight against cancer. So every summer we host our largest fund raising event called the Goombay Bash under the disguise of a Caribbean-style party.

The strategy for the video was to increase the donations during the "who will give" segment at the annual gala. It's simple... the auctioneer tells a story and then asks for guests to raise their paddle to make a donation. The auctioneer asked the foundation to create a video to tell the story in an effort to get more donations but he reiterated the video must be compelling, it must tell a story that really moves people. He also added that it must be professionally produced by a video production company that understands how to accomplish this feat and if done properly there will be a substantial return on investment. The results were astonishing and the consensus was the video was the result. The paddles went up and raised $82,000 which was more than double from the previous year without a video. 

 

 

 

 


Here are some of the comments from people that viewed the video on the H-Foundation social media sites:

"So touching" - "Cried Saturday watching this...very touching" - "Incredible video!" - "Awesome video" - "Love the video" - "I was balling after watching this" 

Here's the email response from the foundation to our studio after first watching the rough cut:

"You guys nailed it; everyone was moved in the room...great job!"

 


THE LIVE STAGE

 

Visit the H Foundation website to see how they're using the video after the gala.