Philips Medisize

The Concept

Philips Medisize, being a leading global outsource provider of design and manufacturing services to the medical and commercial markets, was struggling with two goals. The first of these goals was to educate prospects on the company's extensive range of services and markets influenced; while the second was all too often being perceived as a faceless corporate entity. To remedy this situation, we plotted our a video that would not only feature the extensive reach and impact of the company globally, but would also feature the CEO directly addressing what it is that makes Philips Medisize such a unique and capable organization.

The Execution

To achieve the goals of this video, our crew was led to the plains of the Midwest, and all the way across the globe to the Lakelands of Finland. This global cinematic documentation beautifully captured precisely who Philips Medisize is, and exactly what it is that they do. We then skillfully absorbed all of this footage, and wove it into a corporate educational video like few others.

The Reception

The response to this video has been exceptional, both from the client, and from their prospects. This project has been an absolutely breathtaking case study in just how powerful video can be at achieving multiple goals simultaneously. Not only is the audience learning much more about the company, but they are forming an emotional attachment alongside an intellectual one.