Ecoco Inc. • Product Video

When Ecoco came to us, they needed to have a video rapidly produced for an upcoming beauty tradeshow in Dubai. The company's initial concepts revolved around a simple product line video, but after getting to know them better, we realized something very significant: Ecoco didn't just sell a wide variety of hair products; they sold a range of lifestyles. This is when the light bulb went off, and we realized that we needed to showcase the products amidst the lifestyles that they were associated with; we needed to create a video that tapped into the emotional, just as it did the practical. From this insight, the entire scope of the video was born.

Creation of this video was a whirlwind of people and places that all needed to occur over the course of a few days. This meant that careful planning was absolutely critical. Additionally, it was left to us to identify, secure, and select all of the talent and locations--as you can imagine, a great deal of project management went into this production. This video was an exciting exercise in controlled chaos, and, was a total blast!