Focal Point Lighting • Product Video

Focal Point is a cutting edge lighting design company that wanted to produce a video that truly captured the avant-garde energy of their Theory fixture. A truly unique product deserves a truly unique video, so we strove to outdo any other lighting product videos on the market. To do this, we decided to move beyond the standard approach of utilizing a stock voice over, or text subtitles, to convey the information associated with Theory; and, instead, worked to have the designer himself, Graham Watt, tell the story.