Klein Tools Hook Meter • Product Video
Klein tools needed a way to showcase to potential customers just how superior their hook meter was to their competitions' offerings. Additionally, Klein was also faced with the issue that many people who were cruising the shelves at the home improvement store, had little idea how a hook meter was different from the standard sort of meter. The answer to these problems was simple, and ingenious. Create a simple video explaining the features and benefits of the hook meter, and then print a QR code on all meter packages that could be scanned in store to view the video.
Being a trusted, old-school brand, Klein wanted to keep the video simple. We agreed that all they needed was something professionally produced and polished--something simple that brought the hook meter's features and benefits front and center. Therefore the recipe was simple: a studio shoot with a professional actor, and a handful of props. The most important piece was that everything hone in on the meter's superiority. We even specifically selected a white backdrop, as we know the orange of the meter and the Klein logo would be sure to pop. Sometimes simple is best.
For more information on the perfect marriage that is video and QR codes, please take a look at our blog post "QR Codes and Video Production - A Perfect Match!"