Gain • TV Commercial

Yep, another commercial contest for us--they are just too hard to resist! However, this commercial contest was particularly notable, in that Gain was offering a prize of 1 Million dollars to the winner. We knew that we had to brainstorm something different, something unique, but also something that tapped into the aesthetic of Gain as a brand. This is where the concept of a vibrant, live action time-lapse came into play. To accomplish the specific look, we built a custom rig, which fit into the ceiling of our studio. After mounting the camera to this rig, we ran picture into an iMac, and controlled the entire process from the ground. The rest was pretty simple, and required no more than a few detail orientated designers and stage hands, and a whole lot of patience! Out of countless entries, we made it into the Top 25, but, alas, we didn't win the million.