Pepsi • TV Commercial
Ever the fans of participating in commercial contests, we decided we'd give the Pepsi Challenge a try. We knew that we needed to stick within the abstract concept of "music to my mouth", but from there we were free to take whatever flight of fancy that we pleased. We settled on a concept that was simple, and dare we say, cute, in a very rock n' roll sense! Building a small set in our studio, we employed the talents of two of our best friends, from the Chicago rock band Hessler. These two brought the energy that they unleash during their stage shows to our setting, and were really the heart of what made this video successful.