If you thought video marketing was big in 2025, buckle up. 2026 is basically the year video takes over the universe. Okay, maybe not the whole universe…but definitely your marketing strategy.
We’ve been keeping our cameras, microphones, and collective creative brains tuned into what’s coming next. Here’s what we’re seeing (and yes, we’re already helping clients ride these waves).
As Giving Tuesday and the year-end giving season approach, nonprofit organizations are gearing up for one of the most critical fundraising periods of the year. With inboxes overflowing and social media feeds packed with appeals, video is your way to rise above the noise and move hearts to action.
As we enter Q4 of 2025, it's officially crunch time for businesses looking to hit their year-end goals. Whether you're trying to boost sales, wrap up annual campaigns, or set the tone for 2026, video is still one of the most powerful tools in your marketing arsenal.
Great video isn't just seen - it’s felt. The most compelling video projects do more than deliver visuals and audio; they tap into the viewer’s full sensory memory, creating a multi-sensory illusion that lingers long after the screen goes dark. But how do you engage all five senses - sight, sound, touch, taste, and smell - through a medium that only directly delivers two? You do it by triggering associative memory. Video can't literally recreate flavor or texture, but it can make the audience remember them.
Whether you're capturing an executive’s insights, telling a customer success story, or producing a compelling documentary-style piece, interview-based videos are one of the most effective storytelling tools in a video production company’s toolkit. But how do we go from idea to final product?
The midpoint of the year is more than a milestone - it’s a wake-up call. As 2025 speeds by, it’s time to assess what’s working, drop what’s not, and set smart, forward-thinking goals to finish strong. If video marketing hasn’t been your top priority yet, now’s your chance to turn that around.
In the world of video production, everyone talks about the power of storytelling. It’s become a buzzword, and for good reason - stories captivate, connect, and convert. But here’s the thing: telling a “good” story isn’t enough anymore. If you want your video content to resonate, inspire action, and leave a lasting impression, you have to go beyond a “good” story and create an impact.
As temperatures rise, so does the competition for consumer attention. Summer is a peak season for brand engagement - from product launches to seasonal campaigns and social media surges. If you're a brand looking to stand out, this is the moment to refresh your video strategy.
In the hustle and bustle of our daily lives, it's easy to become overwhelmed by the sheer volume of tasks and responsibilities we face. Whether you're balancing a demanding job, personal commitments, or side projects, it often feels like there’s not enough time to devote to the work that truly excites you. But what if you could prioritize work that aligns with your passions? What if the work you love could become not just a source of fulfillment but also a driver of success?
The film production industry has long been dominated by men, but women have played crucial roles throughout its history, shaping the medium both behind and in front of the camera. While often overlooked in historical accounts, their contributions have been vital in the development of cinema, from the early days of film to the modern era.
Video marketing has become an indispensable tool for brands looking to engage audiences and drive results. With video consumption rising across platforms, from YouTube to TikTok, it's no wonder that businesses are investing more in video content. However, as the demand for video content increases, so does the challenge of balancing quality and quantity.
In the world of video production, collaboration is key. The dynamic between clients and video production vendors can significantly influence the outcome of a project. To ensure that your video project runs smoothly and achieves the best possible results, it’s crucial for clients to adopt practices that foster a positive and productive partnership. Here are some strategies for the client-video production vendor relationship.
The end of the year is often a time of reflection, rest, and rejuvenation, but it can also be a challenge for marketers who need to keep their campaigns running, maintain engagement, and plan for the new year ahead. The pressure to balance the need for downtime with the constant demands of marketing can feel overwhelming. However, with some strategic planning and smart tools, it’s possible to unplug and recharge without dropping the ball on your marketing initiatives.
As we approach the end of another year, businesses across industries begin to reflect on the milestones they've achieved, the challenges they've overcome, and the plans they have for the future. For many brands, this time of year is an opportunity to connect with audiences in a meaningful way, and one of the most impactful ways to do this is through video content. Whether you're wrapping up the year's campaigns, celebrating your team's accomplishments, or sharing a vision for the future, end-of-year video projects can help you close the year with purpose and excitement.
In the world of video production, crafting a compelling visual narrative is only part of the journey. Behind every successful project lies a well-defined scope of work and a carefully considered budget. These foundational elements set the stage for collaboration, clarity, and ultimately, creativity. In this article, we’ll explore how to effectively work with clients to develop a comprehensive scope of work and budget that aligns with their vision and your expertise.
When we talk about video production, we often focus on elements like lighting, sound, and editing. But one fundamental aspect that can make or break your video is framing. It’s a crucial component that shapes how your audience perceives and engages with your content. In this article, we’ll dive into why framing is so important and how it can elevate your video production game.
In the ever-evolving world of video production, storytelling remains the heart of any memorable piece. Whether you’re producing a short film, a corporate video, or a social media ad, the art of storytelling is crucial in capturing your audience’s attention and leaving a lasting impression. But what makes storytelling in video production so powerful, and how can you master this art? Let’s dive into the essentials of crafting compelling narratives on screen.
In today's digital age, video content has become an indispensable tool for small and medium-sized businesses (SMBs) looking to connect with their audience on a deeper level. From product demonstrations to brand storytelling, video has the power to captivate, engage, and convert viewers into customers. However, diving into video production can seem daunting for businesses with limited resources and expertise. Fear not! In this article, we'll explore some essential tips to help SMBs harness the power of video and create compelling content that drives results.
Welcome back to our “Meet Motion Source” series, where we give you a “behind-the-scenes” look at our team. This article features Katie Adams, who has been producing for us for almost two years! So while she isn’t quite a “new” addition to the team, she has become more prominent on productions, and it was time she got a proper introduction!
Whether you are looking to “up” your current production quality or even start producing video content for your business, you should consider hiring a professional video production company. Identifying the right partner for corporate video production may seem challenging, but this article outlines five tips for choosing a successful and reliable video production company.
Video Production