Does your company use video production as part of its marketing strategy? It should, as 85% of businesses today create some form of video content.
With so many videos out there, companies need to find ways to make their content stand out and ensure that their message reaches consumers. To do this, more and more businesses turn to motion graphics.
Motion graphics can combine several different elements, like digital illustrations, text, and animation to relay a memorable message. These graphics help your videos pop and leave a lasting impression on those who view them.
Read on to learn the top five ways motion graphics can enhance your marketing messaging.
1. Explain Complex Ideas in a Digestible Format
Humans have a relatively short attention span, and it's even shorter when ads are involved. You may be proud to show off your intricate solution to a consumer's problem, but if the video fails to capture their attention, it won’t matter.
With so much content just a swipe away, you need to grab your target audience's attention in a creative way.
Your ideas are the most important part of your marketing, and it's your responsibility to ensure that consumers understand them and are intrigued by them.
Instead of long-winded explanations, motion graphics can convey the same message in a more readily-understood format. Incorporating graphics or a short animation can can show important statistics or a product demo.
In fact, these types of videos are some of the most popular online marketing content. Called "explainer" videos, they account for almost half of online advertising content.
The ideal explainer video is colorful, memorable, and less than two minutes long. They're the perfect way to deliver a message when live action footage can’t.
2. Increased Level of Engagement
On Instagram, video content generates the highest level of engagement by a wide margin. That means that videos get more likes, comments, and shares than any other kind of content.
This kind of reach is incredibly important in the world of marketing, and video with motion graphics is the best way to get it. You can easily spread awareness about your brand, launch a new product's marketing campaign, or improve your brand's reputation with a simple video.
More importantly, if your content is interesting and eye-catching, people will actually share the content. Your audience is effectively marketing on your behalf.
Motion graphics can affect how engaging your content is to a consumer.
For an example, look back to IHOP's 2018 "IHOb" marketing campaign. This incredibly short video was all over social media and got legions of people talking about IHOP. It even fooled legitimate news outlets.
When you watch the video, note the subtle use of motion graphics as the "P" in IHOP slowly rotates and becomes a "b."
3. Affords You Creative Liberties
With motion graphics, you can make your brand do virtually anything. Without having to hire an animal trainer or buy a plane ticket, you could have a group of anthropomorphic animals selling car insurance or set your advertisement in a far-flung locale.
This kind of creative freedom is invaluable. As you're well aware, digital marketing needs to have a hook that draws a viewer in and never relents. Making use of the silly, crazy, or absurd is a great way to do just that.
You can also use motion graphics to creatively play on multiple senses. Listening to an expert rattle off all the reasons a particular service is important is a rather 2-dimensional experience. However, once you add motion graphics, sound effects, and some animation, watching it becomes a much more immersive experience.
4. Cross-platform Utilization
An explainer video may be ideal content for your website's homepage, but it can also be used on many of the most popular social media platforms. This is an example of how adaptable motion graphic videos can be.
Videos like these are highly customizable. You can distill them down so they work as an Instagram Reel or flesh them out a bit and post them on your company's YouTube page.
The cross-platform utilization isn't limited to social media either. Motion graphics can be used to great effect in promotional videos, sales presentations, events, and marketing campaigns.
Applying a similar style of motion graphics helps with brand recognition and builds brand identity. When all of your content uses a similar color palette, voice-over, and font, your brand is much more recognizable.
5. Great Return on Investment
Remember the IHOP example? This simple campaign allegedly boosted IHOP's revenue by over $100 million. That's quite impressive for an ad that a video production company could whip up in no time.
Today, most internet users prefer the video format, so give your brand's videos the punch they need to stand out from the crowd. As you compete with so many other forms of entertainment, your window for grabbing a consumer's attention is more limited than ever.
It doesn't need to take a lot of money to get up and running with motion graphics, and the reach they'll give your brand makes it worth investing in them. You'll need to come up with creative content with a genuine message and use motion graphics to help you tell your story.
Once you've created your graphics, you can and should reuse them across multiple platforms. They add consistency to your marketing message without forcing you to design something new every time you want to make fresh content.
Motion Graphics Make Your Videos Pop
To put it simply, your marketing needs to make use of motion graphics. With most companies getting into video production, motion graphics will make your videos stand out from the rest.
Some of their benefits include breaking down complex topics into something that's easy to understand, higher engagement across social media, and unparalleled creative freedom.
Want to work with an award-winning video production company that can take your video marketing to the next level? Contact Motion Source and get a quote for your project today.
