Video production studios are valuable partners when it comes to creating video content. They can help you with everything from creative conceptualization to shooting and editing and more. But what should you expect when working with a professional production company? We'll break it down for you here.
1. They'll Get To Know You And Your Industry
The video production studio you choose to work with will need to learn about you and your business before they even touch the camera. From what you do to who your target audience is and what you are aiming to achieve with video, it’s important for your production partner to understand the general ins and outs of your business.
This will ultimately help them bring your ideas to life. This discovery process happens during pre-production, when you collaborate with the production team to come up with ideas, concepts and techniques that will best suit you.
In short, when it comes to the beginning stages of the partnership, anticipate discovery calls/meetings and an open line of communication from both ends.
2. Filming Will Take Some Time To Get Right
There’s a common misconception that, come production time, the crew will just “show up and shoot” and be done. Not exactly. One of the main reasons why some companies don't give their video production partner enough time to get things right is because they don't know how it works.
So, what can you expect? Well, filming usually takes anywhere from a few hours to a few days. It just depends on the scope of your project and what's involved in your video - all of which should be discussed in pre-production. The budget will also dictate how much production time can be accommodated.
But you can't rush a video production studio if you expect quality results. They don't want to cut corners, because they know it'll show in the final product! So plan ahead and be patient. It's worth it when you get a great video out of it.
3. The Studio Will Set Things Up And Shoot
The video production studio you hire will direct you and your employees or interviewees on the day of the shoot. They may require your help in coordinating and working with video participants, but ultimately the crew is there to guide the entire production and make it a smooth process.
As far as the technical side, they will likely bring in their own production equipment. Depending, again, on the size of the project, the gear package could be a few cases or a truck full! This is why it's so important to have adequate pre-production time and conversations to set expectations ahead of production. Ultimately, the production partner wants you to feel comfortable and confident at every stage of the project.
4. There's a Lot That Goes Into Post-Production
The post-production process is the final step to take before your video goes live. It's when the footage comes together, edits are made, and final touches are added.
Depending on your project, this can take a couple of weeks or a couple of months to complete. Timing expectations and deadlines should have been discussed during pre-production, so no surprises should come up here.
During post-production, rounds of revisions are accounted for to ensure your message and vision are coming through. This can be a collaborative process, where the client and the post-production teams meet to review cuts and provide feedback. Again, this isn’t a “throw together some clips” and call it day. Once you reach post-production, you’re almost finished with the project. You won’t want to cut any corners here at the last leg of the process.
5. The Experience Will Be Worth Your While
Expect your experience with a video production studio to be worth it. This is not just about cost – this is about the value and how much goes into each project.
Keep in mind that high-quality work isn't cheap, and cheap work usually has a low ROI. One of the main benefits of working with a video production studio is that they'll do their best to make you look good, and they have the experience and skills to do so.
From conceptualization to shooting and editing, professionals will handle your project. And once it's all said and done, you can expect it to be worth your time and money.
Not to mention, the overall experience should be enjoyable! A professional production partner knows how to get the work done, and have a good time doing it. Typically a project can take anywhere from a few weeks to a few months. That’s a long time to be working with a partner. You’ll want to make sure it’s a team you get along with too!
Need a Video Production Studio?
Now you have a better understanding of what to expect when working with a video production studio. If you're looking to get started with a video production partner, remember these 5 things when making your decision.
And if you want to get started today, contact us for a quote.
