H Foundation • Nonprofit Video

The Concept

As members of the same community, Motion Source and the H Foundation have a long history together. It all began many years ago when we paired with the foundation to create a video for their annual fundraising gala, The Goombay Bash. After the event, we were all blown away when the numbers came out: implementation of the video prior to their silent auction helped the foundation raise over twice the amount of the previous year--to the tune of $80,000! Needless to say, our relationship with the H Foundation has been an extremely rewarding one, leading to the creation of new material on a yearly basis.

The Execution

To illustrate the devastating impact that cancer has upon the lives of those left behind, we brainstormed the concept of a memory tree: a tree from the branches of which hung photos of those who had been lost. We then interviewed a cross section of the community, each participant having lost a loved one to the disease in question. Pair this with elegiac close-up footage of photographs from a happier time, wafting in the breeze, and the mood of loss is captured perfectly. However, as the stories that the H Foundation has helped to write are so often overwhelmingly positive, we included a surprise twist ending that leaves viewers with an undeniable note of hope.

The Reception

"Beautiful", and "moving" were the types of adjectives we heard for months after the creation of the video. This piece had proved so moving, we even received hugs from near strangers on multiple occasions, as they told us how perfectly we had captured the emotions involved. Nothing, absolutely nothing, is as rewarding as this sort of reaction, and we feel blessed to have been part of creating something that proved so completely moving.