Video has become one of the most popular forms of content on the web. We consume more videos per day on average than we ever have before. At our video production agency in Brighton, we’ve witnessed just how influential video can be on a marketing strategy. Here are the top reasons why video is so important for growing your business.
What Are the Benefits of Video Marketing?
Viewers Watch More Video:
Video is one of the most consumed types of content on the web, with an estimated 82% of all online traffic trending toward video by 2021. And about 90% of views come from mobile, where more and more users are accessing the internet. With numbers like these, it’s hard to make a case against a video.
Furthermore, people are more likely to watch a video than to read the text. Users see videos as an easier way to consume the information they’re after. Consequently, having a video on your website will engage users and make them stay on your page longer.
Video is Better for Search Engines:
Google loves videos, and optimized videos can rank highly in search results. Why is that? Since viewers spend longer on your site watching a video than they would by simply reading a text, it tells Google that your website is engaging. Enticing content is one of the main ranking factors for search engines.
By posting a video, your content is 53 times more likely to appear in search results. Additionally, since Google owns YouTube, it’s much more common for videos to appear in top search results.
Video is More Shareable:
By now you’ve realized that video is more engaging than text. Engagement is always beneficial when it comes to content marketing, particularly on social media. Posting a video on your website is already a great start. But posting it on YouTube and across your social media channels is even better.
By making your video accessible, you encourage your audience to share it. More shares and likes lead to more website traffic and possible conversions. When posting your video, remember to adhere to SEO best practices, with your target keywords and phrases in the video title and description. It’ll do better on search engines and reach a wider audience this way.
How Does Video Marketing Grow Your Business?
Video Increases Brand Awareness:
Engaging, shareable video creates buzz for your company name. A popular video or series of videos shared widely across social media will reach a much wider audience who then start recognizing your brand. For this to work, though, it’s important to keep a consistent style to your videos so users feel familiar with your brand.
Videos are also a great opportunity to tell your company’s story. You can introduce your brand if you’re a new business, or recast your company narrative if you’re established but just breaking into video marketing. As a business owner, you know that brand awareness is a crucial element for growth. Corporate video production and marketing allow you to achieve that growth.
Video Sells Better:
Videos lead to higher conversions and sales – companies using video grow their revenue 49% faster year-over-year. In addition, landing pages with videos have an 80% conversion rate. Videos boost engagement overall and better engagement generates more leads.
Videos can also influence buying decisions, as many consumers today watch video explainers directly before purchasing something. By giving the ins and outs of your product or service in a video, you establish trust with viewers, who are then more likely to buy.
Video Has Great ROI:
Videos have been found to have a huge return on investment. Yes, they might be costly to make. But when videos can produce a 200% - 300% click-through-rate, the expense is worth it. Furthermore, about 88% of marketers who use video are satisfied with their ROI.
You can really improve your ROI by working with a video production agency. For your investment, you get a professional, high-quality video that brings in substantial returns.
Final Thoughts:
As an agency offering video production in Brighton and worldwide, CoolBox Films understands the necessity of video marketing. The benefits of growing your business are too big to ignore. Reaching a wider audience, ranking higher on Google, increasing brand awareness, and boosting sales are just a few ways video marketing can make an impact.
Tom Bainton - Director at CoolBox Films where the company has had over 20 years of experience in making moving pictures that provoke a reaction. Working with big-budget ads to fast turnaround internal communication pieces, from shorts at festivals and promos on the TV, to full-fledged films.