The Motion Source Video Production Blog
December 13, 2024

Rest and Recharge: How to Wind Down while Looking Ahead

By Motion Source •

The end of the year is often a time of reflection, rest, and rejuvenation, but it can also be a challenge for marketers who need to keep their campaigns running, maintain engagement, and plan for the new year ahead. The pressure to balance the need for downtime with the constant demands of marketing can feel overwhelming. However, with some strategic planning and smart tools, it’s possible to unplug and recharge without dropping the ball on your marketing initiatives.

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November 15, 2024

Reflect, Celebrate, and Inspire: End-of-Year Video Projects for Your Brand

By Motion Source •

As we approach the end of another year, businesses across industries begin to reflect on the milestones they've achieved, the challenges they've overcome, and the plans they have for the future. For many brands, this time of year is an opportunity to connect with audiences in a meaningful way, and one of the most impactful ways to do this is through video content. Whether you're wrapping up the year's campaigns, celebrating your team's accomplishments, or sharing a vision for the future, end-of-year video projects can help you close the year with purpose and excitement.

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October 18, 2024

Navigating the Project Landscape: Developing a Scope of Work and Budget with Your Client

By Motion Source •

In the world of video production, crafting a compelling visual narrative is only part of the journey. Behind every successful project lies a well-defined scope of work and a carefully considered budget. These foundational elements set the stage for collaboration, clarity, and ultimately, creativity. In this article, we’ll explore how to effectively work with clients to develop a comprehensive scope of work and budget that aligns with their vision and your expertise.

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September 13, 2024

The Power of Framing: Why It Matters in Video Production

By Motion Source •

When we talk about video production, we often focus on elements like lighting, sound, and editing. But one fundamental aspect that can make or break your video is framing. It’s a crucial component that shapes how your audience perceives and engages with your content. In this article, we’ll dive into why framing is so important and how it can elevate your video production game.

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August 16, 2024

The Art of Storytelling in Video Production: Crafting Compelling Narratives

By Motion Source •

In the ever-evolving world of video production, storytelling remains the heart of any memorable piece. Whether you’re producing a short film, a corporate video, or a social media ad, the art of storytelling is crucial in capturing your audience’s attention and leaving a lasting impression. But what makes storytelling in video production so powerful, and how can you master this art? Let’s dive into the essentials of crafting compelling narratives on screen.

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July 12, 2024

Lights, Camera, Action: Essential Video Production Tips for Small and Medium-Sized Businesses

By Motion Source •

In today's digital age, video content has become an indispensable tool for small and medium-sized businesses (SMBs) looking to connect with their audience on a deeper level. From product demonstrations to brand storytelling, video has the power to captivate, engage, and convert viewers into customers. However, diving into video production can seem daunting for businesses with limited resources and expertise. Fear not! In this article, we'll explore some essential tips to help SMBs harness the power of video and create compelling content that drives results.

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June 14, 2024

Meet Motion Source, featuring Katie Adams!

By Michelle Maslanka • Producer

Welcome back to our “Meet Motion Source” series, where we give you a “behind-the-scenes” look at our team. This article features Katie Adams, who has been producing for us for almost two years! So while she isn’t quite a “new” addition to the team, she has become more prominent on productions, and it was time she got a proper introduction!

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November 11, 2022

5 Tips for Choosing a Video Production Company

By Motion Source •

Whether you are looking to “up” your current production quality or even start producing video content for your business, you should consider hiring a professional video production company. Identifying the right partner for corporate video production may seem challenging, but this article outlines five tips for choosing a successful and reliable video production company.

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September 23, 2022

The 48 Hour Film Project - A Wild Weekend of Filmmaking

By Michelle Maslanka • Producer

Another Chicago 48 Hour Film Project weekend kicks off on Friday, September 23rd, and we have pulled together a team for competition once again! This wild weekend of filmmaking occurs once a year and challenges teams to write, shoot, and edit a short film in just…you guessed it…48 hours!

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August 26, 2022

5 Ways Marketing Video Production Can Boost Your Brand

By Motion Source •

Video is the backbone of every digital marketing campaign. Without it, your online marketing efforts may not see the light of day.

Considering the average internet user spends 100 minutes watching videos daily and 54% of consumers prefer to transact with companies that showcase their product or service through video. Video production has become a defining marketing tool for the current and future generations.

While anyone can record a video and upload it today through their smartphone, the best videos bring tangible results. So, if you want to boost your brand online and make more sales, marketing video production can help achieve this goal.

Here are five real-life benefits of using video as a tool for online outreach that your business stands to gain from the most.

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July 15, 2022

A Closer Look: How Can Product Video Help Your Business?

By Motion Source •

Nearly 70% of people prefer video content over text when learning about a product or service. Unfortunately, about 64% of marketers see video as the most difficult content to create. But without business video content as part of your marketing strategy, you could miss opportunities.

You don't have to work on your video production projects alone, though. Instead, consider working with a professional team. With our help, you can create stunning, professional product videos.

On the fence? Here are eight benefits of product video production services to consider first. Reading this guide will help you make a more informed decision with your business goals in mind. Read on to discover the amazing benefits of choosing business video production services today.

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July 01, 2022

Commercial Video Production: Understanding the Process

By Motion Source •

If you are hoping to get your business on the map, video production might be the best choice for you. According to a study, 66% of video marketers get more quality leads per year. By increasing brand awareness through video, you too can gain those quality leads.

Want to know more about commercial video production and how you can make it work for your company? We'll walk you through the process, ensuring you have a better understanding from start to finish.

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June 17, 2022

7 Tips To Create an Effective Corporate Training Video

By Motion Source •

If you're going to create a corporate training video, you want it to be effective. Check out our tips and ideas to make the best training materials. Here are seven tips that can help you create a business training video. With these tips, you can plan an organized, effective video project. Your video content can prepare your team and benefit your business long-term. Start planning your video production to create an amazing training video with these tips today.

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June 03, 2022

How to Choose the Right Video Style for Your Project

By Motion Source •

With so many video styles and types to choose from, it can be hard to know which one will best connect with your target audience. Learn how to choose here. Videos have become the more popular type of content for marketers and brands since consumers watch an average of 16 hours every week on online platforms. Meanwhile, around 84% of consumers have bought a product or service after watching a brand’s video. When choosing the best style, there are several factors to consider.

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May 19, 2022

What to Bring With to a Studio Shoot

By Motion Source •

Video marketing is essential to growing your business. In fact, mobile video consumption rises by 100% each year. Still, you need to be sure to do your research to create a high-quality video for your target audience. One way you can do this is by working with a professional video production studio. You may need their full production support or just the use of their production studio. Either way, there’s nothing worse than arriving to a video shoot and realizing you forgot the essentials. Learn everything you need to bring with you to the studio here.

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April 22, 2022

How To Create an Effective Video for Your Nonprofit

By Motion Source •

A good video can significantly make a difference for a nonprofit organization. After all, creating an engaging video can help raise awareness, deliver important information, and increase donations. Understanding your audience and the goal of the video will lead you down a successful path.

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April 08, 2022

5 Things to Expect When Working With a Video Production Studio

By Motion Source •

Video production studios are valuable partners when it comes to creating video content. They can help you with everything from creative conceptualization to shooting and editing and more. But what should you expect when working with a professional production company? We'll break it down for you here.

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March 25, 2022

Camera Ambassador's Community Builders Grant

By Michelle Maslanka • Producer

Now in its fourth year, the Community Builders Grant is a short-form film fund and production resources grant presented by Camera Ambassador. The mission is to empower filmmakers of varying levels of experience with the necessary tools to create, as well as cultivate community amongst our local Midwestern talent.

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