Video is the backbone of every digital marketing campaign. Without it, your online marketing efforts may not see the light of day. 

Considering the average internet user spends 100 minutes watching videos daily and 54% of consumers prefer to transact with companies that showcase their product or service through video. Video production has become a defining marketing tool for the current and future generations.

While anyone can record a video and upload it today through their smartphone, the best videos bring tangible results. So, if you want to boost your brand online and make more sales, marketing video production can help achieve this goal. 

Here are five real-life benefits of using video as a tool for online outreach that your business stands to gain from the most.

1. Improves Brand Awareness

Getting your business to as many people as possible online is crucial to digital marketing success. Since you’re competing with a number of other companies for consumer attention, videos can help you stand out.

Remember, the average human attention span is less than 5 seconds. As such, you need valuable and engaging videos to make an excellent first impression. This can only be possible through:

Personalization

The more consumers relate to your video content, the higher the emotional connection with your online audience. Creating personalized videos that speak to individual consumer needs based on their online interests is the secret ingredient.

Strategic Placement

An overly promotional video is boring to your online audience. So, you need to creatively include your products or services and company logo in videos without being too salesy.

Unified Content

For your video content to stand out among the many others online, it must have a specific recurring pattern. This means using standardized themes in your videos or unique animations that people can identify with your brand.

2. Increases Dwell-Time

The amount of time visitors spend on your website has a significant impact on your brand visibility. This is because the more time they spend on your website, the more valuable Google takes the content and prioritizes it on search.

The trick here is to:

Keep Videos Short

Wasting too much time before getting to the point can disinterest your audience. For a practical approach, all videos should be under 3 minutes long and address the consumers’ pain points within the first few seconds.

Transcribe Video Scripts

Google considers transcribed videos more valuable than the ones that are not. This is because not only do transcribing texts from video sound help Google crawlers identify it fast, but they position your site as an authority.

Thus, people can easily find it on search engines because of its high-domain authority.

Optimize Videos

Uploaded videos should have relevant titles, descriptions, and subtext for search engines to entice the audience. At the very least, make sure to include Meta tags for crawlers to locate the video online.

Include High-Quality Thumbnails

Thumbnails are a great way to grab the attention of your online audience and get them to click on your website. Include all the eye-catching details in your thumbnail, but make sure it is comprehensive enough as well to point to the specifics of your video content.

3. Keeps Audience Engaged

Using carefully edited video production services, videos alone can keep your audience engaged throughout. And more interaction creates trust and an emotional connection. As a result, potential leads could become long-term clients.

What’s more, if your audience loves your video content, they’ll likely share it with their connections. Videos are more engaging when they’re:

Repurposed from Popular Content Video

If an old piece on your blog was hugely successful, you could turn it into a creative video. Choose one with the most social shares or comments and make a video snippet that leaves the audience wanting more.

Personalized

Don’t just showcase your product or service through video. Instead, for it to inspire trust, make it as authentic as possible. This means you should include the faces of employees or even owners who consumers can relate to in your video production.

Valuable

Helpful videos get more user engagement than any other type of video. So creating videos that offer real-time solutions to your consumers should be the priority here.

These can be how-to videos or tutorials that give step-by-step information on how to solve specific problems. Make sure to position your product or service, in these videos, as the primary solution provider.

4. Establishes Trust

Trust is an essential element to build with your online audience. When consumers trust that what you offer is good and works, they’re likely to become long-term consumers and even refer friends or family.

Unlike other forms of faceless content, people can actually see what you do and how you do it with videos. And we all know, video content is more convincing than plain text.

5. Video Marketing Production Has Room for Growth

The room for growth in video production is high. And companies can do videos in more ways than one. For this reason, video is the most appealing marketing tool for many marketers. The different ways video can appeal to the current and future generations include:

1-on-1 Video

You can record short personalized videos for your consumers. These are short clips that answer individual or collective questions about your products or services. Since consumers love attention, one-on-one video will be a popular way to increase brand engagement.

Animated Videos

Animated explainer videos are one of the fastest-growing marketing tools. They’re effective because they present video content in a fun but informative manner. With the emergence of popular video platforms like TikTok and YouTube, animated videos appeal to wider audiences online.

Grow Your Brand Using Marketing Video Production

Videos are the best way to market your product or service online. Considering marketing methods keep changing, video remains evergreen. This is an excellent time to start your marketing video production.

If you’d like to partner with a video production service provider, get in touch with us today.