Nearly 70% of people prefer video content over text when learning about a product or service. Unfortunately, about 64% of marketers see video as the most difficult content to create. But without business video content as part of your marketing strategy, you could miss opportunities.

You don't have to work on your video production projects alone, though. Instead, consider working with a professional team. With our help, you can create stunning, professional product videos.

On the fence? Here are eight benefits of product video production services to consider first. Reading this guide will help you make a more informed decision with your business goals in mind. Read on to discover the amazing benefits of choosing business video production services today. 

1. Build Brand Awareness

Consumers won't choose your business if they don’t even know you exist in the first place. Creating video content can help you generate awareness.

It can take over five impressions before you begin building even some awareness with consumers. And about 59% of consumers prefer shopping from familiar brands. So, if you're not building awareness, they'll turn to brands they already recognize and trust.

You can use video content as part of your marketing strategy to generate brand awareness. Videos are versatile too. You can share them on your blog, social media, and even digital ads. 

Each time someone views your branded videos, brand awareness will grow. In time, awareness will become recognition.

Consumers will start recognizing your brand at a glance. You'll even have an easier time remaining top-of-mind. The next time they need your product or service, they'll visit your website directly. 

You generally only have seconds to make your first impression though. Within those first seconds, consumers decide whether or not they can trust you. Investing in quality visual branding can help you make a strong first impression.

You can also use your product video production content to earn brand trust. 

Use your content to demonstrate your experience and expertise. As your credibility grows, brand trust will too. Brand trust can help you build lasting relationships with customers.

A loyal customer is worth 10 single-purchase customers. Improving your retention rate will boost your ROI. Then, you can set your business up for growth and success. 

2. Boost SEO Rankings

About 68% of all online experiences start on search engines like Google. In fact, 53% of website traffic comes from an organic search. With search engine optimization (SEO), you can boost your rankings.

SEO allows you to optimize your content, including videos, for the keywords your customer uses in a search. Higher rankings will help more customers find your business online. Then, you can generate awareness, website traffic, and leads.

In fact, video content is now the number one form of media for content strategies. You can use video content to rank for featured snippets. Featured snippets appear at the top of search pages.

Your video content will stand out from blog posts, helping you generate more traffic.

Ranking ahead of the competition could position you as a thought leader in the industry too. 

3. Connect With Your Audience

Product video production services will give you new opportunities to connect with your customers.

Think about the problems they experience every day. You can use your video content to provide them with fast, easy solutions. Consumers will see how your product can fulfill their needs.

You can produce features/benefits type video, to explain how your product works. Or, you can produce a more lifestyle video, to show the product in a real-world setting. Depending on if you want the video to be informational or used for a more commercial/marketing manner, the style of the video should align with the goal.

4. Highlight Your Value

You can also use product video content to highlight the unique value you offer customers. Focusing on your unique value proposition will help you stand out from the competition.

Consumers want proof that you're "the best in the business." With video content, you can show them your value. They'll see the proof with their own eyes, rather than reading about it. 

5. Simplify Concepts

Some concepts are too difficult to explain in blog posts. If your blog posts become full of confusing jargon, people won't read your content. Instead of telling consumers, show them instead. 

You can create an engaging, helpful video that simplifies even the most complex concepts. Consumers will have an easier time understanding. They'll start to rely on your experience and expertise too.

For example, you can show them how a new product works. You can use engaging animations to simplify a complicated idea. Either way, you can use videos to keep them informed and engaged. 

6. Stay Social

Consider reformatting your business video content for social media. Social media allows you to start two-way conversations with customers. You can share your videos, then let consumers ask their questions.

Then, you can answer their questions directly within the post. Consumers will see you have the answers they need.

Videos are easy to share, too. Posting a video could encourage your audience to share it with their audience. You'll have an easier time expanding your reach as a result. 

You can also use video content to appeal to your on-the-go audience. Videos are easy to watch and consume. Appealing to mobile consumers could help you generate more sales. 

7. Generate Leads and Conversions

Product video production projects can also help you generate more leads and sales.

You can end your videos with a strong call-to-action encouraging people to shop. You can also add a link to the video directing them to the product page.

Consumers will gather the information they need about your product from the video. Once they feel informed, they might feel more inclined to shop. 

8. Improve Your ROI

Working with a video production team will save you valuable time and money. You can focus on your business while creating high-quality content. Your content could help you generate more sales.

Your ROI will rise, helping you set your business up for lasting success. 

Set for Success: 8 Ways Product Video Production Can Boost Your Business

Dull content could cost you the chance to generate new leads and sales. Instead, consider professional product video production services. Creating eye-catching and effective videos could help you draw in new customers. Then, you can set your business up for long-term growth. 

Eager to start your next business video production? We're here to help.

Get a quote from our team today to get started.