Did you know that video marketing can drive your conversion rate high to over 80% and boost your ROI? With this compelling evidence, more businesses are adopting videos as their primary marketing tool.
But how will your content stand out and convert your viewers into prospects?
Whether you are looking to “up” your current production quality or even start producing video content for your business, you should consider hiring a professional video production company. Identifying the right partner for corporate video production may seem challenging, but this article outlines five tips for choosing a successful and reliable video production company.
1. Establish Your Search Goals
You must understand the video services you're looking for before you begin the search. Do you already have the ideas and vision for your content or are you really starting from square one, and need a creative partner to work with from the beginning to the end?
Depending on your organizational size and structure, your team might be able to prepare scripts and concepts, but cannot move into production without a partner. If so, you will want a professional team to shoot and edit the content.
Once you know the video production services you need, it's time to engage your team in budgeting. Remember, the final video concepts and products may be determined by the amount you're willing to invest.
While production costs depend on different options, you should anticipate that a discussion with a professional team will provide insight into what services cost. If you have a budget in mind, you can share that with the team upfront so they are aware of what financial resources are available. It is important to be on the same page about what your project will cost.
It is possible to scale projects, if you are looking for budget-friendly options; but keep in mind, a professional team will tell you what can and cannot be done at certain budget levels.
2. Begin Your Search
Are you doing video marketing for the first time or want to improve your current video library? Online searches through Google, LinkedIn, and other search engines for reliable corporate video producers are important.
How do you know the prospective company creates unique and professional content? Most companies have demo videos and lists of services on their sites. Start by reviewing this information and see if you feel this fits your needs. Check out their team or about us page. You will be working closely with the team to create your video projects, and you’ll want to work with a team that fits with your personality and workflow.
Five-star reviews and positive testimonials from previous clients are great reassurances to hire a production company as well. Once you establish that a prospective company may be a good fit, you’ll dive deeper into their work.
3. Review the Portfolios
An ideal company should have worked on similar projects before. Some companies specialize in certain marketing areas, while others have a larger breadth of work. Check out their different samples and see if it looks like the kind of work you want to create for your company.
Their portfolio speaks volumes about what they do and what they're capable of. If their style matches what you want or is close to that, it can ease your hiring process.
Besides quality clips, you want an innovative company full of ideas for what you want. Remember, the primary goal of creating video ads is to attract viewers' attention and entertain them simultaneously. Perhaps they have some samples that are not necessarily what you are looking for, but stand as an example of their creative prowess.
4. Compare Price vs. Quality
The phrase "you get what you pay for" is true in a lot of industries, and video production is no different. Considering that this is an investment for your business, prepare to put in some marketing dollars for a video project. Production companies understand you’re probably not looking to create a Hollywood blockbuster, but they will explain what they need in order to fulfill your vision. Then it will be up to you and your team to determine how much can go into this project.
Most video production companies offer free estimates to their prospects. Once you have identified a few candidates, let them know your business's nature and expectations before asking for a free estimate quote.
With itemized and transparent quotes, look for a company whose fees fall into your project budget. The final video quality is important, but so is the process. Don't compromise quality and capabilities for a low budget.
5. Get in Touch
You have done all the background research and received an impressive quote. What’s next? Schedule a meeting before finalizing the deal allows you to understand your prospects better.
While conversing with a prospect, you'll learn how they work and how they handle their clients. Here are some questions to ask if you want a clear picture of what the company looks like:
What is their production process from the beginning to the final product?
How long do they expect your video production to take?
Are there variables that could increase the timeline or budget?
What part does your team play in the production process?
If the prospect gives you satisfactory answers to these questions and meets other requirements, you may have found the right video production company.
Ask for the production contract and review final terms and conditions. Once signed, you will have secured your video production partner and are ready to move forward with your project!
Get a Quote for Video Production in Chicago
Are you looking for a video production company that’ll steer your marketing campaigns in the right direction? At Motion Source, we offer excellent corporate video production services in the Chicago and Chicagoland areas.
Our professional productions are available and ready to handle your next project. Call us at (708) 354-1200 to get a quote for your project.