Employee turnover can be one of the biggest expenses for businesses. It can cost anywhere from 16% to 213% of the employee's annual salary to go through the hiring and onboarding process. That's why so many businesses focus so much on keeping their employees for as long as possible.
The main strategy for retaining employees is through training and education, which help to keep expectations clear and so everyone is on the same page.
A huge, effective tool for these steps is corporate training videos. This type of video has a bad reputation for being cheesy and boring but that is simply not the case anymore! If you're not convinced, we've outlined the top seven benefits you'll see after sharing fun, high-impact training videos with your employees.
1. Faster Pace, More Entertaining
Everyone has been in a class or listened to a presentation where you had to work really hard to keep your eyes open. Whether that be because the information was boring or the presenter had a monotone voice, chances are you didn't really get anything out of that time.
When you go through corporate video production, you can ensure that the whole presentation is exciting and entertaining so that you don't lose any of your audience.
A professional production team will help you make sure that the information is flowing in a way that's understandable but doesn't drag on longer than necessary. They'll help you change up the video throughout so the audience's attention is always peaked and they stay tuned in. It's much easier to control these elements in video form than in a live training session.
2. Improved Memory of Material
Once you've successfully captured your audience's attention, you'll start to notice that the retention rate of the material presented skyrockets. No more reminding employees about that training seminar you had six months ago where they learned how to do a certain task. It will stick and be much easier to implement.
Most brains find it much easier to grab on and store information that is relayed using a visual clue. The video itself is a visual representation but adding in other visual elements (like charts or examples) just helps double down on the information.
3. Encourages Dialogue
A common misconception surrounding informative training videos is that the employees will sit, watch the video, and then move on with their day without another thought. In fact, having good training videos can actually increase dialogue and communication throughout the whole team.
If discussion is an important aspect for your business, time to do that can be built into the video or they can be saved for after the video. Since the information is more likely to be remembered after watching, discussions lead afterward will also be more productive.
It's a good idea to have the triggers for things to think about that may be discussed later or requests for ideas about a certain aspect throughout the video as well.
4. Promotes Creativity and New Ideas
Some of the best ideas for companies that make the biggest impact on their success come from employee discussions. These are the people who are on the front lines and have the most experience with your product or service.
When your group of employees is watching a creative show about your company, chances are their creative juices are going to start flowing as well. A compelling piece of work from a video production company is out of the ordinary and puts everyone in that mindset to start thinking up unique ideas and possibilities.
5. Clear Communication and Explanations
There is very little that's more frustrating than unclear expectations in the workplace. That situation is hard for the employee who doesn't know what they're supposed to be doing or how to make their boss happy. It's also hard for the higher-up to have an employee consistently not doing what they want.
Clear communication is the only antidote for this problem and informative training videos are a great way to get that.
As you make the video, you have complete control over what's being said. You can cut out tangents or confusing elements altogether to make it as easy to understand as possible. Videos can even be shown to a smaller group first to make sure the message was conveyed the way you want it to be.
6. Used for Multiple Trainings
It's not always possible to get your whole employee group together for the same training. When that's the case it's difficult to make sure everyone gets the exact same information and experience.
As you work with a great, professional video production team in Chicago you'll be able to develop a training that can be used in several different locations, multiple times, and even for years to come. It's a great investment into your business and guaranteeing that your employees are all on the same page, regardless of if they're in the same room or not.
7. Builds on Company Community
Everyone in business knows how important brand identity is to make a company successful. The same is true for the company culture and community, without those things a business will eventually fall as employees continue to leave.
A company that has a reputation for great training sessions will continually deepen its employee's loyalty. Employees will want to come to work and do their best because they feel like they are actually a big, important part of something. Video is a great way to make sure those messages of appreciation are conveyed to everyone involved.
Corporate Training Videos to Level Up
When the goal is to help employees understand what is expected of them so they can perform their duties correctly, the key is to present the information in the best way possible. That means it's entertaining and informational at the same time.
The best way to create awesome corporate training videos is to work with a professional team. These creative experts understand how to take your vision and make it into something even better than you can imagine. They have all the equipment and technical skill required to make a training video come alive.
If you're interested in creating some amazing content for your team and business, contact us today to get started!