Video production has never been more popular. It's even considered a necessary tool in today's climate. In order to pull off an engaging and high-quality video, you need the right skillset, equipment, and, sometimes, a studio space to make it happen.
But what should you look for in a studio rental, should your project need one? How do you know you're getting the best deal? Continue reading for five tips on how to choose the right studio for you and your project.
1. Know the Space
Professional productions, including video production, are quickly becoming essential when looking to elevate a brand. It's important to know you're making the right investment. The first thing you'll want to understand is what kind of space you'll be working with and what it has to offer.
Size
Depending on the type of project you'll be working on, size can play a very important role in which studio rental you choose. You don’t want to rent a space and find out too late that your set pieces won't even fit through the door! To avoid this, you need to understand room dimensions and load-in accomodations before renting the space.
Sound
If your video project requires capturing audio, like interviews or scripted presentations, sound quality is crucial. You'll want to make sure there is adequate soundproofing in the shooting rooms so external noises don't interfere with your shoot.
Green Screen
Some projects require the use of green screens. A lot of studios will often have green screens already installed or readily available, but don’t make assumptions. Make sure to ask before you book the rental if this is something you need.
Furniture/Props
Some studios will offer furnished or unfurnished rooms. If you require furniture for your shoot, be sure you know what type of furniture is available and if there are other items in the rooms.
Wall Color
Similar to furniture, you'll want to know the colors of the walls in the room you're renting. Some studios will even allow you to paint the walls of the room before the shoot. Don't be afraid to ask for the things you need when looking for a studio rental.
Cyc Wall
A cyc wall (cyclorama wall) is very commonly used in video production. It is a curved wall (often white) used as a background of a stage set to suggest unlimited space/infinite white background. When done correctly, you cannot tell when the floor ends and the wall begins. Some studios have rooms with cyc walls in place if you need them.
2. Equipment
Do you have your own equipment to bring or do you need to rent it? Some studios offer equipment included with the rental or equipment to rent separately. It's up to you to discuss that with the studio manager and determine what you need.
Cameras and Audio Gear - Most of the time, you’ll need to provide your own camera and audio, but some studios may have these items available for rent.
Lighting - Some studios come pre-lit or offer additional lighting to rent. Check with the studio manager what is included in your rental.
Backdrops - Depending on your project, you may need additional backdrops to create different scenes. Some studios will have different options for you to choose from.
If you end up renting equipment through the studio, be sure you're aware of any additional fees outside of the studio rental fee.
3. Availability and Timeline
If you need to book a studio for a project, you won't want to wait until the last minute. Studio sessions can book up quickly and far in advance. You'll want to be sure you have enough time to research the type of studio rental space you'll need and book it well ahead of your deadline.
You'll also need to have a clear timeline for your production. Do you only need a day? Three days? A week? Many studios offer a variety of options for how long you can rent and use the space.
Studios often charge per day or per hour. Keep in mind that if you overstay your session time, most studios will charge you an overtime fee.
4. Location
Think about the area near or surrounding the studio. Is it easy to get to for you, your crew, and your clients? What is the neighborhood like? Is there nearby public transportation? A parking lot?
You'll want to find a studio in a location that makes the most sense for production. Are you low on snacks and water and need to run to the store quickly? Is there a construction site next door making a ton of noise that could compromise audio quality? These are just a few things to think about when choosing a studio in a good location.
5. Budget & Reputation
What are you willing to spend on a studio rental? Find out what exactly is included in the studio rental, if anything. As much as you want to save money, be wary of cheap studio rentals that are too good to be true. If you think you've found the studio you want, ask around or look for past reviews to be sure they have a good reputation for successful productions. Or, if you have the time, schedule a site visit at the studio so you’ll get to see the location firsthand. Most studios will welcome you to tour the space ahead of renting.
Finding a Studio Rental
Finding a studio rental can be an overwhelming but exciting opportunity for your production projects. Be mindful of what the space and studio will offer you and your overall budget. Don't be afraid to ask the studio questions as they may be able to accommodate what you need.
For more information about video production and studio rentals, contact us today!