Are you looking to help your company thrive in 2022? Keeping up with corporate advertising trends will help you attract new clients and grow revenue. Marketing strategies and trends change from year to year, though, so you need to make sure you know the best strategies for 2022. In this blog, we'll get into the top advertising tips for 2022.
Create Short Videos for Sharing
In 2022, short videos are becoming more popular and successful. People often don’t have time (or the attention span) to consume long videos. If you make longer videos, you run the risk of losing your audience's attention and business. Short-form content is easily digestible and highly shareable.
Clients fear they can’t communicate a lot with short videos. But if you focus on a concise message and intentional visuals, you might find you can communicate quite effectively with short-form content.
Longer-form videos have a place, but think about posting shorter videos on your social media pages. Then, link to your YouTube channel or website, platforms more suited for longer videos.
Hold Hybrid Events
Companies are continuing to hold hybrid events, and these will grow even more common in 2022. A hybrid event combines a live in-person event with a virtual online component.
This approach make your events more accessible and reaches a larger audience. Some of your clients and employees might worry about attending in-person events, or they may not have the ability to travel. Offering an online option or component to the event ensures they can take participate in some fashion.
Video can play a vital role in hybrid events, for both the in-person attendees and virtual attendees.
Search Engine Optimization (SEO)
Search engine optimization (SEO) will continue to serve as an important part of spreading your brand awareness in 2022.
SEO will become even more prominent throughout this year due to Google's focus on the Multitask Unified Model (MUM). MUM allows users to type full questions into search engines. This will impact the keywords algorithms look for when they decide which websites to list first.
So, you'll want to make sure your keyword research is up-to-date.
One of the best ways to take advantage of SEO corporate marketing in 2022 is blog posting. Blog articles give you the space you need to include several keywords and links. These improve your chances of appearing near the top of the Google results. Writing blog articles also helps you establish yourself as an expert in your field.
PPC Advertising
Pay-per-click advertising (PPC) works in conjunction with SEO to boost the number of visitors your site receives. You can take part in PPC advertising by using Google Adwords. This Google-run function helps you create ads and list the keywords you want to target. Then, when someone types in those keywords, your ad will get displayed.
If someone clicks on that ad, Google will charge you a specific amount of money. But you'll also get the opportunity to turn your website's new visitor into a paying customer.
Focus on Interaction
Interaction is a key advertising buzzword of 2022. Increasingly, clients will expect to interact with the companies they use. The brands that thrive will rise to the challenge.
To improve the way you interact with your customers, make sure your social media accounts remain active and updated. Create posts that encourage your followers to take action.
You should also respond to your customer's messages and comments. Your staff should all receive training on how to represent your brand in every conversation they have with their clients.
Ready to Improve Your Corporate Advertising?
Now that you've read this guide, you're ready to start thinking about your corporate advertising strategy for 2022.
Videos constitute one of the best ways to get your message across. Effective videos employ storytelling methods, which engage the emotions of your audience.
Professional videos keep audiences engaged and encourage them to take action and remain an important part of advertising strategies.
Want to learn more? Contact us today!