GERBER

Gerber Plumbing Fixtures had a small problem regarding brand identity: whenever anyone heard their name they immediately either thought of baby food, outdoor gear, or collision repair. We aimed to rewire the collective consciousness, producing a cheeky commercial concept to overwrite these old associations, and bring Gerber Plumbing Fixtures to the forefront of the public’s brand awareness.

PROJECT TYPE
Commercial Video

SERVICES PROVIDED
Art Direction • Audio Mixing • Casting • Color Grading • Creative Concepting • Encoding • Location Acquisition • Production Management • Script Writing • Storyboarding • Video Editing • Video Production • Voice Over