More than ever, user-generated video marketing content is stealing the spotlight. Why is this the case? I believe there are two primary reasons. The first, quite obviously, is that we are currently beset by a pandemic. The prospect of sending out production crews to interface with the wider world is not only officially restricted in most places, but is civically unethical. The second reason is something that you have most likely felt, but might not have consciously articulated: authenticity. There is no form of marketing that feels more authentic than that which has been generated by the users themselves; whether that be a company’s customer base, or their employee roster. This is great news for your business, as it means that engaging in effective video marketing at a juncture where marketing budgets have been slashed, if not buried, can be remarkably feasible and affordable.