Video marketing is huge for non profit organizations! We have all seen the ASPCA ads featuring the ballads sung by Sarah McLachlan or the many anti-smoking campaign ads. But these national ad campaigns are just a segment of the total non profit video marketing space. Non profits small and large are using video campaigns to grow awareness for their causes, raise money for their organizations and sometimes can even effect change just by using their videos as educational pieces. Video is a powerful tool for non profits because.....

Most organizations realize that they need a video, but they are not aware of how best to approach the process.

With this in mind, here is how to get the most out of your video production:

Know Your Goal

It amazes me how often I...

Being on a video production shoot comes with its own lingo. There are countless words that effortlessly flow out of our mouths, but that our clients have absolutely no reference to; or, have an entirely different understanding of. For this, we are sorry. Honestly, we just can't help it! This is the jargon that has been ingrained in our brains via film school, and too many hours hanging out on sets...

Remember your favorite teacher—the one who always had cool ways to demonstrate complicated topics? Maybe you remember the teach that took normally boring subjects and presented them in a way that made things more interesting.

When it comes to video marketing the equivalent of “that special teacher” is an explainer video; it breaks complicated topics into simple components, using entertaining and eye-catching animation to keep the process enjoyable...

Chicago based band The Future Laureates have released their newest music video which was produced by Motion Source Video Production. The video for their song 'Sinners and Saints' was officially premiered by diffuser.fm; a music news coverage website. Check out the video...

We all know better than to judge a book by it’s cover, but we all do it anyhow. It's not surprising with hundreds of cable channels, millions of books, and billions of websites—not to mention everything else there is in the world!—we have so many things to choose from that we have to make some choices quickly. Sometimes, that means making choices based on the first impression of a cover.

Capturing the story of Ballet Dancer Fabrice Calmels

When Runner’s World first contacted Motion Source Video Production we expected to be shooting a running event or, at a minimum, footage of athletes running. Then we learned about their video series “I’m a Runner.” The series features actors, celebrities, stage performers, and even some athletes that are running hobbyists away from their professional work. The interviews feature stories about how the subjects have incorporated running into their usual routines and their history with running as a hobby.

One of the most important things that you absolutely cannot afford to overlook when considering having a video produced is location. Again, that's LOCATION!