Client Profile + Behind the Scenes: My Green Mattress

Client Profile + Behind the Scenes: My Green Mattress

By Michelle Maslanka • Producer

We learned there was a lot more to My Green Mattress than just mattresses. Family is at the heart of this company; in fact, it was owner Tim Master’s daughter who served as the inspiration behind the all-natural line. We witnessed firsthand the attention that goes into these products, each handcrafted with genuine passion, and we showcase that care in their recently-released web commercial.

Repurpose Your Video Content With Purpose

Repurpose Your Video Content With Purpose

By Michelle Maslanka • Producer

Everyone knows the three R’s of the environment: reduce, reuse, and recycle. But did you know there are three (unofficial) R’s of video production too? 

Repurpose. Repackage. Redistribute! You invest your time, energy, and money into capturing footage for a video project--why not make the most of the content you create? Here are a few ideas on how to best utilize your video material prior, during, and after your project is completed.

Motion Source Movie Picks: Hidden Gems Edition

Motion Source Movie Picks: Hidden Gems Edition

By Michelle Maslanka • Producer

Spring is in the air! The birds are chirping, the flowers are blooming, and in the spirit of all things new and fresh, we put together a list of lesser-known films, or "hidden gems" if you will. From foreign films to dark comedies, these recommendations are sure to revive your movie queue!

Motion Source Wins Four Muse Creative Awards!

Motion Source Wins Four Muse Creative Awards!

By Michelle Maslanka • Producer

Throughout our #WeekOfWinners, we have revealed our four Muse Creative Award-winning videos. Now, to round out the week, we want to give you some background information on this year’s competition, introduce you to the key players behind these projects, and share with you their insight and reactions to receiving this recognition.

Industry Insights: Makeup Services with Nini Jenkins

Industry Insights: Makeup Services with Nini Jenkins

By Michelle Maslanka • Producer

Welcome back to our blog series “Industry Insights”, where we interview members of the production world that we have had the opportunity to collaborate with! This week, we are featuring a Chicago-based makeup artist with a passion for the craft. Meet Nini Jenkins!

Budget: The Big Bad “B” Word

Budget: The Big Bad “B” Word

By Michelle Maslanka • Producer

Budget: no one wants to talk about it, but it is a vital part of the project, both for us and the client. We get it, you don’t always want to share yours upfront, but we’ve come to find that budgets are like opinions: everyone’s got one, whether they realize it or not. And understanding your budgetary boundaries off the bat helps us begin to build a blueprint for your project.

How To: Use Color to Tell Your Story

How To: Use Color to Tell Your Story

By Libby Smith • Project Manager

Color theory, particularly in cinema, is a conversation we could spend years discussing and debating. However, for our purposes (and the sake of your sanity) we’ll limit it to three different ways you can use color to tell and/or enhance your story. Let’s start with the basics- there are three main components of a color: hue, saturation and value. These three components, paired with the wide spectrum of colors, allow for limitless possibilities. Color is such a significant element as it translates to the viewer subtle, unspoken cues regarding the emotion of a scene, or the motivation of a character. Whether you’re looking to let color tell a significant portion of your story, or merely dip your toe into the possibilities, we have a "hue" suggestions…

5 Tips for Writer's Block

5 Tips for Writer's Block

By Libby Smith • Project Manager

The great thing about scriptwriting is there isn’t a right or wrong way to go about it! But, at some point, we all experience a moment or two of frustration. So here is some advice to help, whether you’re having a tough time getting started, or you’re experiencing some serious writer’s block! These are some of my personal favorite tips to help maintain your momentum.

New Year, New Marketing Budget: Think Video

New Year, New Marketing Budget: Think Video

By Michelle Maslanka • Producer

The champagne bottles have been recycled, “Auld Lang Syne” has been played for the last time, and we are back to work and ready to jump into 2017. Are you? While the “New Year, New You” mantra may seem overused, its sincerest meaning rings true. With a new year underway, projects are already being planned, budgets are being set, and if video hasn’t been accounted for, you may want to reconsider.