Explanation of The Color Grading Process

Explanation of The Color Grading Process

By Michelle Maslanka • Producer

The color of a video is an integral part of telling your story. It can affect the mood, tone, and feeling of a piece. We wrote an article on how to use color to tell your story earlier this year that touches on some ways to incorporate color into your project. What we didn’t address yet, however, are the technicalities of the color grading process. 

Location Logistics You Don’t Want to Overlook

Location Logistics You Don’t Want to Overlook

By Michelle Maslanka • Producer

Ask anyone in the production industry, and they will tell you that thinking on your feet is crucial during a production day, and that’s not necessarily due to bad planning. There are simply items that land out of the client and crew’s hands causing day-of changes. With that being said, there are certainly logistics that should be coordinated and in place before the production day to keep surprises to a minimum. Each on-location production presents a unique set of challenges, but here is a list of just a few simple, yet occasionally overlooked logistics. Address these items before production, and it will set your day up for success.

Industry Insights: Dog Training with Julie Nelson

Industry Insights: Dog Training with Julie Nelson

By Michelle Maslanka • Producer

Welcome back to our blog series “Industry Insights”, where we interview members of the production world that we have had the opportunity to collaborate with! This week, we are stretching the realm of production to include a Chicagoland dog trainer we recently teamed up with for a project. Working with animals on set can be "ruff", but not with this dynamic duo. Meet Julie Nelson (and Wyatt)!

Not-So-Rotten Tomatoes: Movie Reviews Rotten Tomatoes Got Wrong

Not-So-Rotten Tomatoes: Movie Reviews Rotten Tomatoes Got Wrong

By Michelle Maslanka • Producer

Have you ever read a negative review about a movie that you actually really enjoyed? It can certainly incite some confusion, annoyance, and even outrage. But with so many differing opinions out there, it is bound to happen. We decided to conduct an experiment, and took it upon ourselves to actively search for movies we like that received low ratings on the website Rotten Tomatoes. To our surprise, we found A LOT more than we thought we would. Take a look at the “rotten” movies we chose to defend and our own positive reviews of them.

The Vlog Blog: History of Vlogging

The Vlog Blog: History of Vlogging

By Michelle Maslanka • Producer

Video production is a broad term used to refer to the process of creating a video by capturing moving images. Productions range in size and shape, from commercials to business marketing to music videos to films. But what about homegrown personally-produced videos? They may not hold as much weight in terms of production value, but with the increase in consumer cameras, GoPros, smartphones, and laptops, this subcategory has boomed, allowing for a new type of video production: video blogs, or vlogs.

How To: Select the Right Music for Your Project

How To: Select the Right Music for Your Project

By Michelle Maslanka • Producer

Studies have proven that music affects our mood. So choosing the right music track for your video is vital in evoking a specific feeling in your audience. But aside from the right feeling, your music track should fall in the right budget. Different types of music licenses come in at different price points. And with so many options, how do you choose “the one”?? Here are a few points to keep in mind when contemplating music options that will help you in the selection process. Now, doesn’t that sound like music to your ears?

The Making of a Music Video: “Empty” by Sleeping With Spiders

The Making of a Music Video: “Empty” by Sleeping With Spiders

By Michelle Maslanka • Producer

Adapting a Shakespearean classic such as Macbeth is no easy task, and placing this retelling in the condensed confines of a music video only adds to the challenge. But that did not deter the cast and crew involved in the latest Sleeping With Spiders music video; in fact, it was a challenge gladly accepted by all who were ready and willing to get their hands bloody...I mean dirty...for the sake of the video.

Client Profile + Behind the Scenes: My Green Mattress

Client Profile + Behind the Scenes: My Green Mattress

By Michelle Maslanka • Producer

We learned there was a lot more to My Green Mattress than just mattresses. Family is at the heart of this company; in fact, it was owner Tim Master’s daughter who served as the inspiration behind the all-natural line. We witnessed firsthand the attention that goes into these products, each handcrafted with genuine passion, and we showcase that care in their recently-released web commercial.

Repurpose Your Video Content With Purpose

Repurpose Your Video Content With Purpose

By Michelle Maslanka • Producer

Everyone knows the three R’s of the environment: reduce, reuse, and recycle. But did you know there are three (unofficial) R’s of video production too? 

Repurpose. Repackage. Redistribute! You invest your time, energy, and money into capturing footage for a video project--why not make the most of the content you create? Here are a few ideas on how to best utilize your video material prior, during, and after your project is completed.