The Motion Source Video Production Blog
May 29, 2020

Motion Source Wins Three Telly Awards!

By Michelle Maslanka • Producer

Earlier this week on May 27th, the winners for the 41st Annual Telly Awards were announced, and Motion Source made the list for the third year in a row! We submitted three projects to the competition and received recognition for all three. Each project received a Silver Telly in their respective categories. These three Tellys join our growing collection, and bring our total Telly Award count to eight. We are excited to share with you our newly-awarded projects!

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May 15, 2020

How To Create a User-Generated Brand Video

By Craig Bass • Creative Director

More than ever, user-generated video marketing content is stealing the spotlight. Why is this the case? I believe there are two primary reasons. The first, quite obviously, is that we are currently beset by a pandemic. The prospect of sending out production crews to interface with the wider world is not only officially restricted in most places, but is civically unethical. The second reason is something that you have most likely felt, but might not have consciously articulated: authenticity. There is no form of marketing that feels more authentic than that which has been generated by the users themselves; whether that be a company’s customer base, or their employee roster. This is great news for your business, as it means that engaging in effective video marketing at a juncture where marketing budgets have been slashed, if not buried, can be remarkably feasible and affordable.

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May 01, 2020

Creativity Isn’t Canceled: Motion Source’s User-Generated Brand Video

By Michelle Maslanka • Producer

Inspired by major brands releasing ads comprised of employee-captured and supplied footage, we decided to create our own team-generated brand video. While we are no strangers to creating our own video content--we are a video production company, after all--this was the first time we would be creating a video separated from one another.

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April 17, 2020

Stay Home, Watch Shows

By Michelle Maslanka • Producer

Our homes have become offices, kitchens have become cafeterias, and we are all adjusting to COVID-19 related changes. Routines have been adjusted, but there’s no denying we have been consuming more content than ever. With the extra time at home, we compiled the team’s recommendations on shows we’ve been binging. So take a look at our list, stay home, and enjoy some new shows!

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April 03, 2020

Guest Post: How to Get the Best Out of Your Drone Pilot

By Tom Middleton • Director - SMN Film

I am a professional Director of Photography and drone pilot in the UK, and have been professionally flying drones for the past 6 years. During that time, I have filmed for some amazing projects with clients like the BBC, Channel 4, Mercedes and most recently I have been featured as a creative video supplier for Getty Images. I also co-run the production company SMN FILM with my wife, and we service clients all over the world.

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March 20, 2020

Client Profile + BTS: Les Turner ALS Foundation

By Michelle Maslanka • Producer

A famous Fred Rogers quote goes, “Look for the helpers. You will always find people who are helping.” The Les Turner ALS Foundation, at its core and in all they do, are helpers. We have had the privilege of working with them for over 5 years, so we have seen that firsthand.

This latest project marked our fifth “Hope Through Caring” video, a video created for and premiered at their annual Hope Through Caring Gala fundraiser. This year’s project took a different path; one more focused on the Foundation as a whole, the brand, the values, and the people who make up this family.

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March 06, 2020

Guest Post: Corporate Video Mistakes and How to Avoid Them

By Ryan Spanger • Managing Director - Dream Engine

Choosing to create a corporate video to help promote your business involves an investment of energy and time. A well-made corporate video that communicates the right message and connects with the correct audience can make a strong impact. So it’s important to ensure that you give yourself the best chance of success. By avoiding these errors, you’ll greatly enhance the prospects of your next corporate video production.

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February 21, 2020

What Does Motion Source Actually Do?

By Craig Bass • Creative Director

One of my primary goals for 2020 is to be more active on LinkedIn. In preparation for achievement of this goal, I recently overhauled my profile to provide connections--and potential connections--a better understanding of who I am, and what my professional mission is. I spent a great deal of time ruminating on what my profile’s headline should read, on how I could best summarize my purpose, and the purpose of Motion Source, in a single sentence.

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February 07, 2020

Guest Post: Why the Customer is the Hero of Your Brand Story

By Edwin Davis • Creative Director - Video Production Brisbane

At our video production business in Brisbane, Australia, I was talking with a customer the other day about creating some new video marketing content for their business, and it reminded me of a trap for companies to avoid. For many businesses looking to get started in marketing, they are eager to create video content to get their name out there as quickly as possible. I get it: raising brand awareness about what products you create and what services your offer is important. And it’s important to differentiate yourself from the competition.

But here’s where businesses fall into the trap: thinking that they are the hero of their brand story.

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January 24, 2020

3 Trends for 2020 - The Tip of the Trend Iceberg

By Michelle Maslanka • Producer

We are almost a month into a new year, and even more so, kicking off a new decade. Welcome 2020! Marketers are constantly on the look out for consumer trends to better communicate their brand messaging and initiate successful campaigns. Trends are ever-changing and ever-evolving. While at their core, trends stem from basic human needs, each year, they change based on the current consumer climate. I turned to some experts on the subject for this blog article.

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December 20, 2019

Delivering Motion Source’s 2019 Holiday Gift

By Michelle Maslanka • Producer

The last few months, we have been working on a very special project: our 2019 holiday gift! If you have been following along, then you will know that we announced in September that we would be, for the second year, gifting a video to a local nonprofit. Now, we are excited to share that final video!

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December 06, 2019

A Motion Source Movember 2019 Recap

By Michelle Maslanka • Producer

Another Motion Source Movember in the books! For the month of November, our team participated in our third Movember; a time to grow mustaches in the name of the Movember Foundation. This year, we exceeded our team goal and raised $1,440, funds that will be used to tackle prostate cancer, testicular cancer, mental health and suicide prevention. As we reflect on the past month, each Movember team member shared their motivation for participating and thoughts on the experience.

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November 15, 2019

'Tis The Season To Binge

By Craig Bass • Creative Director

The holiday season has become synonymous with bingeing. Traditionally, this begins with food, which, in the sluggishness it imparts, leads to hours upon hours of couch time. Sure, during that caloric coma you could make good on your plan to rewatch the entirety of Game of Thrones; but we are here to tell you there is another way! The Motion Source staff has come together to offer up a cornucopia of binge-worthy viewing delights that you may not be familiar with. From Victorian period dramas to sports docu-series, we’ve covered just about every major area of the menu. So slip on your sweatpants, reach for your remote, and tune in to these televised treats.

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November 01, 2019

Motion Source Takes on Movember - Year 3!

By Michelle Maslanka • Producer

We are at it again - year 3 of Movember has begun! Today, November 1st, kicks off Movember - a hairy, but important time when men’s health issues are brought to the forefront through the power of the ‘stache. Motion Source has formed a team for the third year to raise awareness and funds through the Movember Foundation. Once again, we will join the movement by putting down the razors and standing up for men’s health.

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October 18, 2019

Motion Source Halloween Costume Ideas

By Michelle Maslanka • Producer

Fall is here and Halloween is quickly approaching! We love this season and the holiday. Some of the Motion Source crew shared a few of their favorite costumes from over the years. No tricks, all treats here - enjoy!

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October 04, 2019

Meet Motion Source, featuring Sal Marquez!

By Michelle Maslanka • Producer

Welcome back to our Employee Feature series, where we give you a “behind-the-scenes” look at our team. This Meet Motion Source article features Sal Marquez, who joined the team earlier this year. He pulls double duty in production and post-production, and can be found either working on set or in the office editing.

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September 20, 2019

The Making of a Music Video: “Dime” by Chris Mar

By Michelle Maslanka • Producer

Collaborating with a new artist and working in a new genre proved a fun challenge for us. “Dime” (pronounced dee-may, meaning “tell me” in Spanish) was our first music video for a Reggaeton song and debut music video for artist Chris Mar. The excitement from both the artist and crew fueled the passion for the project and made the final outcome that much more rewarding for all involved.

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August 09, 2019

Bye Bye July

By Michelle Maslanka • Producer

As most summers do, this year’s is flying! You may have noticed we have been unusually quiet on social the past month or so, but we have been hard at work behind the scenes. July especially kept us busy, and we want to fill you in on just a few projects we have been working on.

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June 28, 2019

Meet Motion Source, featuring David Gall!

By Craig Bass • Creative Director

Welcome back to our Employee Feature series, where we give you a “behind-the-scenes” look at our team. This Meet Motion Source article features David Gall, who is a triple threat as a Cinematographer, Photographer, and Editor. 

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