Filtered by Tag: video marketing
Video marketing has become an indispensable tool for brands looking to engage audiences and drive results. With video consumption rising across platforms, from YouTube to TikTok, it's no wonder that businesses are investing more in video content. However, as the demand for video content increases, so does the challenge of balancing quality and quantity.
In the world of video production, collaboration is key. The dynamic between clients and video production vendors can significantly influence the outcome of a project. To ensure that your video project runs smoothly and achieves the best possible results, it’s crucial for clients to adopt practices that foster a positive and productive partnership. Here are some strategies for the client-video production vendor relationship.
The end of the year is often a time of reflection, rest, and rejuvenation, but it can also be a challenge for marketers who need to keep their campaigns running, maintain engagement, and plan for the new year ahead. The pressure to balance the need for downtime with the constant demands of marketing can feel overwhelming. However, with some strategic planning and smart tools, it’s possible to unplug and recharge without dropping the ball on your marketing initiatives.
In today's digital age, video content has become an indispensable tool for small and medium-sized businesses (SMBs) looking to connect with their audience on a deeper level. From product demonstrations to brand storytelling, video has the power to captivate, engage, and convert viewers into customers. However, diving into video production can seem daunting for businesses with limited resources and expertise. Fear not! In this article, we'll explore some essential tips to help SMBs harness the power of video and create compelling content that drives results.
Whether you are looking to “up” your current production quality or even start producing video content for your business, you should consider hiring a professional video production company. Identifying the right partner for corporate video production may seem challenging, but this article outlines five tips for choosing a successful and reliable video production company.
Video is the backbone of every digital marketing campaign. Without it, your online marketing efforts may not see the light of day.
Considering the average internet user spends 100 minutes watching videos daily and 54% of consumers prefer to transact with companies that showcase their product or service through video. Video production has become a defining marketing tool for the current and future generations.
While anyone can record a video and upload it today through their smartphone, the best videos bring tangible results. So, if you want to boost your brand online and make more sales, marketing video production can help achieve this goal.
Here are five real-life benefits of using video as a tool for online outreach that your business stands to gain from the most.
Video marketing/production has a language of its own. Some terms are straightforward, while others may have you scratching your head. It’s good to have a basic understanding of the jargon you may hear during the course of your next video project. We are following up on our “10 Need-to-Know Production Terms” blog with, you, guessed it, another 10 terms. Read on to expand you video vocabulary!
Nearly 70% of people prefer video content over text when learning about a product or service. Unfortunately, about 64% of marketers see video as the most difficult content to create. But without business video content as part of your marketing strategy, you could miss opportunities.
You don't have to work on your video production projects alone, though. Instead, consider working with a professional team. With our help, you can create stunning, professional product videos.
On the fence? Here are eight benefits of product video production services to consider first. Reading this guide will help you make a more informed decision with your business goals in mind. Read on to discover the amazing benefits of choosing business video production services today.
With so many video styles and types to choose from, it can be hard to know which one will best connect with your target audience. Learn how to choose here. Videos have become the more popular type of content for marketers and brands since consumers watch an average of 16 hours every week on online platforms. Meanwhile, around 84% of consumers have bought a product or service after watching a brand’s video. When choosing the best style, there are several factors to consider.
Does your company use video production as part of its marketing strategy? It should, as 85% of businesses today create some form of video content. With so many videos out there, companies need to find ways to make their content stand out and ensure that their message reaches consumers. To do this, more and more businesses turn to motion graphics.
You're ready to shoot a business video, but you're not sure if you should shoot it in-studio or on-location. Check out our latest blog for more information on these options to help you decide.
Video production requires more than access to a camera. It’s a process that starts before a camera is ever involved. That’s where a video production company comes in.
But what can a video production service do for you? If you have not worked with a professional production company before, you may not be familiar with the steps that are involved or even the different types of services a company offers. This guide offers that information and more.
Did you know that a candidate application rate goes up by 34 percent when the application comes with a recruiting video? You might not be aware of them yet, but recruiting videos are one of the best ways to make sure you get the top talent working for you.
Not entirely sold on the benefits of corporate videos? Not sure where to get video production in Chicago? Just interested in reading a fun/slightly funny article on why recruiting videos are great? If you answered “yes” to any of these questions, you've come to the right place. This article will walk you through what you need to know about company recruitment videos.
It's time to roll your cameras and roll up your sleeves. YouTube is by far the most popular social media platform in the United States. 81% of Americans say they use it, 12 percentage points higher than Facebook. Everyone loves a good video, which makes it a great resource to promote your business. But you can't just film something on your phone and expect it to succeed. You need to know about video length.
Happy 2021 everyone! It’s a new year; and with each new year comes new marketing trends. This year’s trends–and this won’t come as a surprise to anyone–have been heavily influenced by the toll that COVID-19 took on our economy, and our psyches, in 2020. For all of the anguish wrought, a sense of connectedness was highlighted like never before. Authenticity and intimacy became the name of the game–increasingly important aspects of marketing, these were supercharged by our sudden inability to simply be together. And what better way to honor these values than…you guessed it…video.
As most summers do, this year’s flew! We have been unusually quiet on social the past couple months, but we have been hard at work behind the scenes. July and August have been especially busy this year as some COVID restrictions were lifted, new safety protocols went into place, and we returned to sets, both in studio and on location. With fall approaching, we want to catch you up on what we have been up to!
Earlier this month, we announced our official “kinda sorta” move from La Grange to Brookfield to our network via a digital newsletter. It has always been the plan to have one central production hub, combining our office space with our production studio. The last few months made us realize now was the time to make that move!
Brands have needed to adapt to the changing times and create timely videos with timely messages. COVID-19 and quarantine certainly proved that. Repurposing footage with new messages has been a route many have taken.
More than ever, user-generated video marketing content is stealing the spotlight. Why is this the case? I believe there are two primary reasons. The first, quite obviously, is that we are currently beset by a pandemic. The prospect of sending out production crews to interface with the wider world is not only officially restricted in most places, but is civically unethical. The second reason is something that you have most likely felt, but might not have consciously articulated: authenticity. There is no form of marketing that feels more authentic than that which has been generated by the users themselves; whether that be a company’s customer base, or their employee roster. This is great news for your business, as it means that engaging in effective video marketing at a juncture where marketing budgets have been slashed, if not buried, can be remarkably feasible and affordable.
Choosing to create a corporate video to help promote your business involves an investment of energy and time. A well-made corporate video that communicates the right message and connects with the correct audience can make a strong impact. So it’s important to ensure that you give yourself the best chance of success. By avoiding these errors, you’ll greatly enhance the prospects of your next corporate video production.
Video Production