The Motion Source Video Production Blog

Filtered by Tag: video production tips

February 07, 2025

Balancing Quality vs. Quantity in Video Marketing: Finding the Right Approach

By Motion Source

Video marketing has become an indispensable tool for brands looking to engage audiences and drive results. With video consumption rising across platforms, from YouTube to TikTok, it's no wonder that businesses are investing more in video content. However, as the demand for video content increases, so does the challenge of balancing quality and quantity.

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January 10, 2025

Collaboration is Key: Exploring the Client - Video Production Vendor Relationship

By Motion Source

In the world of video production, collaboration is key. The dynamic between clients and video production vendors can significantly influence the outcome of a project. To ensure that your video project runs smoothly and achieves the best possible results, it’s crucial for clients to adopt practices that foster a positive and productive partnership. Here are some strategies for the client-video production vendor relationship.

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October 18, 2024

Navigating the Project Landscape: Developing a Scope of Work and Budget with Your Client

By Motion Source

In the world of video production, crafting a compelling visual narrative is only part of the journey. Behind every successful project lies a well-defined scope of work and a carefully considered budget. These foundational elements set the stage for collaboration, clarity, and ultimately, creativity. In this article, we’ll explore how to effectively work with clients to develop a comprehensive scope of work and budget that aligns with their vision and your expertise.

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September 13, 2024

The Power of Framing: Why It Matters in Video Production

By Motion Source

When we talk about video production, we often focus on elements like lighting, sound, and editing. But one fundamental aspect that can make or break your video is framing. It’s a crucial component that shapes how your audience perceives and engages with your content. In this article, we’ll dive into why framing is so important and how it can elevate your video production game.

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August 16, 2024

The Art of Storytelling in Video Production: Crafting Compelling Narratives

By Motion Source

In the ever-evolving world of video production, storytelling remains the heart of any memorable piece. Whether you’re producing a short film, a corporate video, or a social media ad, the art of storytelling is crucial in capturing your audience’s attention and leaving a lasting impression. But what makes storytelling in video production so powerful, and how can you master this art? Let’s dive into the essentials of crafting compelling narratives on screen.

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July 12, 2024

Lights, Camera, Action: Essential Video Production Tips for Small and Medium-Sized Businesses

By Motion Source

In today's digital age, video content has become an indispensable tool for small and medium-sized businesses (SMBs) looking to connect with their audience on a deeper level. From product demonstrations to brand storytelling, video has the power to captivate, engage, and convert viewers into customers. However, diving into video production can seem daunting for businesses with limited resources and expertise. Fear not! In this article, we'll explore some essential tips to help SMBs harness the power of video and create compelling content that drives results.

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November 11, 2022

5 Tips for Choosing a Video Production Company

By Motion Source

Whether you are looking to “up” your current production quality or even start producing video content for your business, you should consider hiring a professional video production company. Identifying the right partner for corporate video production may seem challenging, but this article outlines five tips for choosing a successful and reliable video production company.

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August 26, 2022

5 Ways Marketing Video Production Can Boost Your Brand

By Motion Source

Video is the backbone of every digital marketing campaign. Without it, your online marketing efforts may not see the light of day.

Considering the average internet user spends 100 minutes watching videos daily and 54% of consumers prefer to transact with companies that showcase their product or service through video. Video production has become a defining marketing tool for the current and future generations.

While anyone can record a video and upload it today through their smartphone, the best videos bring tangible results. So, if you want to boost your brand online and make more sales, marketing video production can help achieve this goal.

Here are five real-life benefits of using video as a tool for online outreach that your business stands to gain from the most.

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July 01, 2022

Commercial Video Production: Understanding the Process

By Motion Source

If you are hoping to get your business on the map, video production might be the best choice for you. According to a study, 66% of video marketers get more quality leads per year. By increasing brand awareness through video, you too can gain those quality leads.

Want to know more about commercial video production and how you can make it work for your company? We'll walk you through the process, ensuring you have a better understanding from start to finish.

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June 17, 2022

7 Tips To Create an Effective Corporate Training Video

By Motion Source

If you're going to create a corporate training video, you want it to be effective. Check out our tips and ideas to make the best training materials. Here are seven tips that can help you create a business training video. With these tips, you can plan an organized, effective video project. Your video content can prepare your team and benefit your business long-term. Start planning your video production to create an amazing training video with these tips today.

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June 03, 2022

How to Choose the Right Video Style for Your Project

By Motion Source

With so many video styles and types to choose from, it can be hard to know which one will best connect with your target audience. Learn how to choose here. Videos have become the more popular type of content for marketers and brands since consumers watch an average of 16 hours every week on online platforms. Meanwhile, around 84% of consumers have bought a product or service after watching a brand’s video. When choosing the best style, there are several factors to consider.

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May 19, 2022

What to Bring With to a Studio Shoot

By Motion Source

Video marketing is essential to growing your business. In fact, mobile video consumption rises by 100% each year. Still, you need to be sure to do your research to create a high-quality video for your target audience. One way you can do this is by working with a professional video production studio. You may need their full production support or just the use of their production studio. Either way, there’s nothing worse than arriving to a video shoot and realizing you forgot the essentials. Learn everything you need to bring with you to the studio here.

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April 22, 2022

How To Create an Effective Video for Your Nonprofit

By Motion Source

A good video can significantly make a difference for a nonprofit organization. After all, creating an engaging video can help raise awareness, deliver important information, and increase donations. Understanding your audience and the goal of the video will lead you down a successful path.

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April 08, 2022

5 Things to Expect When Working With a Video Production Studio

By Motion Source

Video production studios are valuable partners when it comes to creating video content. They can help you with everything from creative conceptualization to shooting and editing and more. But what should you expect when working with a professional production company? We'll break it down for you here.

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March 11, 2022

5 Benefits of Using Motion Graphics in Videos

By Motion Source

Does your company use video production as part of its marketing strategy? It should, as 85% of businesses today create some form of video content. With so many videos out there, companies need to find ways to make their content stand out and ensure that their message reaches consumers. To do this, more and more businesses turn to motion graphics.

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February 11, 2022

Best Corporate Advertising Strategies for 2022

By Motion Source

Are you looking to help your company thrive in 2022? Keeping up with corporate advertising trends will help you attract new clients and grow revenue. Marketing strategies and trends change from year to year, though, so you need to make sure you know the best strategies for 2022. In this blog, we'll get into the top advertising tips for 2022.

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January 14, 2022

5 Tips for Choosing the Right Studio Rental for Your Project

By Motion Source

Video production has never been more popular. It's even considered a necessary tool in today's climate. In order to pull off an engaging and high-quality video, you need the right skillset, equipment, and, sometimes, a studio space to make it happen.

But what should you look for in a studio rental, should your project need one? How do you know you're getting the best deal? Continue reading for five tips on how to choose the right studio for you and your project.

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December 03, 2021

Video Thrilled the Job Searcher: 5 Reasons Your Company Needs Recruiting Video

By Motion Source

Did you know that a candidate application rate goes up by 34 percent when the application comes with a recruiting video? You might not be aware of them yet, but recruiting videos are one of the best ways to make sure you get the top talent working for you.

Not entirely sold on the benefits of corporate videos? Not sure where to get video production in Chicago? Just interested in reading a fun/slightly funny article on why recruiting videos are great? If you answered “yes” to any of these questions, you've come to the right place. This article will walk you through what you need to know about company recruitment videos.

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